PRESENTATION

Presented To: Sir Akhyar Ahmad

Presented By: Zuneera Warraich

I have to make a Public Service Message (PSM) about some social

issue in Pakistan.

A Social Problem

• Sinking Of Moral Values Due To The Adobtation Of Foreign

Culture.

My PSM Medium

• It is purely for Television only.

Target Audience...!!!

• Middle to Upper & High Upper Class

Age: 18-65 years Parents & Teenagers Both 2nd & 3rd Generation

Gender: Both Male & Female

Education: Minimum B.A

Income: From Thousands To Lacs

MY OBJECTIVE...!!!

• To Inhance the importance of culture

Customs

LanguageTraditions

Beliefs

CULTURE

To realize that we got this state in the name of Allah.

To realize that we are failed to deliver

Effects OF Westren Culture In Pakistan

• Language Confusion

• influence of westernization on clothing

• Celebrations

• Westernization fade away our religious values

• Influence of different food chains in our society

• Individuality

Objectives Of A Nation...!!!!

• What would we like to be known for?

• What accomplishment we would like to be proud of?

Exploration of different cultures and traditions

New fashion trends Increasing Modernism Make our children

mature .

language exploitation Hype and cultural

diversity Disturbance in

families Drifting away from

religious Values and believes

Development of social

skills. Development of literacy

Bad Impact on women’s household activities.

on the attitudes of women And youth

on the concept of relationships within the family.

on the relationships within the society.

My Strategy...!!!

• I will triger human emotions.

• Goes deep down in thier hearts.

• No Dialouges just Visuals.

• Effective SoundTracks.

My Content...!!!

.1st Generation 2nd Generation 3rd Generation

Having all the social , moral and religious morals in their lives.

Getting change with the time , liking their culture but not optingit.

Get influance quickly ,not liking their values considering them restrictions.

My Characters GetUp

• .

1st Generation

Wearing Shalwar ,

kameez with Dupata on the

Head

2nd Generation

Wearing Shalwar

Kameez in a ModrenizedWay without

Dupata

3rd Generation

WearingWestren

Cloths

My Complete Concept...!!!Int.Evening.Home/Room An old lady is sitting on a bed,

having Tasbeeh in her hand & watching television.

There is a show on the TV about how we struggled to have an

Islamic State.

Int.Evening.Home/Tv Lounch There is a formal dinner and

ladies and gents and sitting togather and talking to

eachother

Establishing ShotClose Up of HandsMid ShotCamera Panning Human Eye Viewer Camera Angle

Camera Following

Establishing ShotClose-Up,s Mid ShotsLong Shots

Int.Evening.Home/Room

Some Teenager girls and boys

are sitting in a room , smoking,

drinking, wearing westren cloths

and talking to eachother.

Int.Evening.Home/Room

A Blank Room with nothing visible.

Camera Following Shot

Establishing ShotMid Close-Up'sClose-Up'sLong Shot

Camera Following

Still shot(Blank)

Solutions

• Improve Pakistani Media - More Productivity

• Preserve Pakistani Culture and promote it to a large scale extent.

• Set standards to stop Foreign Culture for being heavily addressed.