Post on 06-Aug-2015
system analysis of advertising success
Side View is an integral service that, through free software, analyzes people’s reaction after an induced stimulus and from it getting useful information in order to establish and orient the communication with the user.
We go close the public with proposal
We develop the brand’s experience of the user
+innovative +social +emotional
Side View uses
a high standard of innovation technology
in order to observe
and analyze the behavior of the people
acting in a specific environment
Side view puts itself in the face of user to collect the information in real time, such as, the number of the people who are watching, their reaction,
the depth and the level of interest towards the product,
the moment of more confluence, etc…
Side view can be also applied to public spaces, to point out the traffic in a specific area, or the level of interest towards an exhibited item
The collected information is processed in order to produce global and former dates for organizations, companies, social networks and people
1 2 3
advertisingcommunication
interactive
how it works?
user / prosumer / crossumer< input > < output >
customer / partnersideview
Recognition through machine vision quantitative and qualitative parameters, in addition to various interactions.
User interaction, content, smm, interactions.
Data collection. Measurement, control and monitoring.
With this information we can improve
the experience of the user connected to its environment
making it more profitable and effective.
Side view has awarded the Prize to the Initiative and Corporate Innovation, announced by Forja XXI Foundation and by the Council of Seville.
This prize can be awarded to innovative initiative of Andalusia.
#add_lab is a space of creation and experimentation where technology and
culture are hybridize through a shared learning.
TECHNOLOGY AND CULTURE LABORATORY
Side view is a product of
www.add-lab.comwww.sideview.es
comunicacion@add-lab.com3 Almadén de la Plata street
Seville-Spain-41008 00 34 954 43 43 27
Images courtesy of>Image Science & Analysis Laboratory, NASA Johnson Space Center. http://eol.jsc.nasa.gov