Social Engagement Application

Thursday, April 26, 12

16% of the time your customers

spend online is on Facebook

Opportunity

Thursday, April 26, 12

Interacting with fans and getting them engaged on Facebook pays off. Engaged fans are...

Opportunity

Thursday, April 26, 12

Engaged Fans are...

28% more likely to continue

using a brand or product.

Thursday, April 26, 12

41% more likely to recommend

the brand or product.

Engaged Fans are...

Thursday, April 26, 12

Spend $71.84 (20-40%) more

on those brands or products.

Engaged Fans...

Thursday, April 26, 12

Engaged Fans...

But there is a problem...

Thursday, April 26, 12

Problem

Engagement is down 22%

Thursday, April 26, 12

Engagement

Engagement=

Thursday, April 26, 12

Bribed Likes

Brands are bribing “Likes” with sweepstakes and promotions.

BribeEngagement

>

Thursday, April 26, 12

Too Many Brands are Saying...

“Like our fanpage or fill out this form for a chance to win an iPad”

The only brand benefiting from this promotion is Apple!

Thursday, April 26, 12

Problem

Brands are focusing on driving “Likes” instead of creating engaging content.

Because of this...

Thursday, April 26, 12

70-90% of people who like

a page will never return.

Due to Lack of Engaging Content...

Thursday, April 26, 12

Only 3-7.5% of page updates

and posts show up in a user’s newsfeed.

Due to Lack of Engaging Content...

Thursday, April 26, 12

How do you fix this?

Solution?

Thursday, April 26, 12

Solution

Thursday, April 26, 12

Solution

sideNOW Allows You to Embed Media Rich Content Directly on Your Brand’s Fan Page

• Grows & engages fanbase.

• Leverages Facebook social graph

and sharing.

• Captures sentiment and

demographic data.

Thursday, April 26, 12

Solution

Focuses on Engagement:•Creates Engaging Content

•Promotes Social Sharing

•Captures and Measures Sentiments & Demographics

•People “Like” because they are engaged

{Thursday, April 26, 12

Just posting updates to your wall is not very

engaging and has no call

to action for fans to get involved.

Thursday, April 26, 12

sideNOW can embed media rich content on your

fanpage and get Fans

engaged with your brand.

Thursday, April 26, 12

Fans’ votes show up in

their friends’ newsfeeds.

Thursday, April 26, 12

Gauge Sentiment

Brands can promote products and get real-time

customer feedback and

preferences.

Voting is a call to action. A “Like” button is not.

Brands can analyze the demographic breakdown of

the votes on the backend.

Thursday, April 26, 12

Polls

Content doesn’t have to be Head-to-Head.

sideNOW provides the most media rich multiple choice

polls out there with media attached to each answer

choice.

Thursday, April 26, 12

Old Spice

Old Spice YouTube Campaign • Sales doubled in one month.

• Over 110 million views on YouTube.

sideNOW gives Old Spice a place to engage users on their fan page

instead of losing them to YouTube.

= HUGE VALUE

ENDS IN:

1W 3D:KR·V�WKH�0DQOLHVW"�0DQR�D�0DQR�LQ�HO�%DQRShare Like Follow+

2,457votes (43%)

2OG�6SLFH�*X\ )DELR

2OG�6SLFH�*X\

3,040votes (66%)

VOTE VOTE

)DELR2OG�6SLFH�*X\ See All See All

Thursday, April 26, 12

Old Spice GuySided with JamieSided with Adam See All See All

ENDS IN:

0W 4DIs Driving Tired Worse than Driving Drunk?Share Like Follow+

632votes (72%)

Yes! Drunk is still worse

498votes (28%)

( 45% 55% )Stats

VOTEVOTE ( 45% 55% )Stats

Kari Byron

TV Shows

Mythbusters Upcoming Episodes• Get fans engaged and voting on

which myths will be busted.

Thursday, April 26, 12

Old Spice GuySided with MillerSided with Bauserman See All See All

Who Should OSU Start at Quarterback?Share Like Follow+

ENDS IN:

1W 3D

6,780votes (68%)

Bauserman Miller

3,401votes (32%)

VOTE VOTE

Media

News Stations• Engage audience online.

• Determine sentiment.

• Report on findings.

Thursday, April 26, 12

Competition

Sports• Fans want to pick a side.

• Teams & athletes want fans

more involved.

Thursday, April 26, 12

Issues

Politics• Engage voters.

• Insights on different demographic

opinions.

• Obama proved social media is a

necessity.

Thursday, April 26, 12

Value

So what is it worth to keep your fans engaged on Facebook?

Thursday, April 26, 12

Average Value of a Engaged Fan

Spend $ 71.84

Loyalty $ 43.71

Recommendations $ 13.57

Earned Media Value $ 6.79

Cost Offset for Fan Acquisition $ 0.47

Sum $ 136.38

Spend $ 71.84

Loyalty $ 43.71

Recommendations $ 13.57

Earned Media Value $ 6.79

Cost Offset for Fan Acquisition $ 0.47

Sum $ 136.38

Spend $ 71.84

Loyalty $ 43.71

Recommendations $ 13.57

Earned Media Value $ 6.79

Cost Offset for Fan Acquisition $ 0.47

Sum $ 136.38136.38

Thursday, April 26, 12

$681,900 ADDED VALUE

Fan Page with 100,000 fans:

+5% FAN ENGAGEMENT =

$136.38 x (100,000 fans x 5% increase)=

If you can increase the amount of truly engaged fans by 5%...

Thursday, April 26, 12

Ideal First Customers

Most of the brands used as examples in this deck

have taken meetings with sideNOW but we are

still looking for the right first customers.

Ideal First Customers are...

Thursday, April 26, 12

Ideal First Customers

Brands that want to interact with their consumers

to get feedback about their products or services

in a fun social way...

- Marketing Firms• Resource Interactive• Engauge Media

- Limited Brands- Express- White Castle- Scotts

- DSW- Schottensteins- Donatos- Safe Auto- News Stations- Talk Radio

Thursday, April 26, 12

Alex Picazo614-404-6990alex@sideNOW.com

LLC

Thursday, April 26, 12