Google Glass for Research

Side Smirk Research

New York, NY

www.sidesmirk.com

646.801.6646

We’ll let you in on a few secrets

and you’ll be smirking too.™

We have Google Glass

and we’re using it for

market research.

Side Smirk is part of Google’s Glass Explorer program.

We are privileged to own and use 1 of only 10,000 Glass currently

in the market worldwide.

Current Features:• Say “take a picture” to take a picture• Record what you see, hands free• Navigation right in front of you• Share what you see, live• Search for whatever is on your mind• Translate your voice• News alerts when you need them• Speak to send email and text • Strong, light and unique designComing Soon:• Eye tracking• Emotion tracking

Glass for Research: Uses

• Shopper Insights– See your brand through your customer’s eyes by taking Glass into the

grocery store, retail outlet, convenience store, etc.

• Usability – Website, game, mobile phone and app testing (or any user

interface/product).

• Ethnographies– See how your customer interacts with your product at home or on-

the-go.

• Peer-to-Peer Interviews– Let peers interview each other!

Glass for Research:

in Action

We just finished fielding a study for a major health and wellness

retailer where we sent their customers into stores throughout NY

and NJ to see the store experience through customer eyes.

It’s remarkable to see what people said they would buy and what they

ACTUALLY bought.

It’s amazing to find out unobtrusively how customers navigated the

store, signage they paid attention to and how their interactions

with sales associates affected their shopping experiences.

JOIN OUR BETA PROGRAM BY CONTACTING US TODAY

Side Smirk LLC, New York, NY

research@sidesmirk.com

646.370.5957

www.sidesmirk.com