Shuting Cai (Tina)Xuemei Li(May)Jing Lou(Vicky)

PepsiCo

Beverage

Food

Restaurant

PepsiCo

How big?

• No.1 in North America• No.2 in the word• 200 countries• 3300 products• 43.4 billion annual • 297,000 employees

President

• Zein Abdalla

• September 2012

• Joined in 1995

Pepsi Only

Headquarter

• Purchase, New York, United States

Brands

Services

• Retail stores• Supermarkets• Restaurants• Online stores• Vending machine• Take-home Sale

History• 1898 Invented by a pharmacist sold in US market

• 1903 “Pepsi-Cola” registered

• During WWII, Pepsi amped up its advertising and started selling its drink in cans

• 1930 started internationalization in Canada

• 1963 acquired Frito-Lay, Pizza hut

• 1975 beat coke cola “have a Pepsi day”

• 1984 Michael Jackson “The Choice Of A New Generation” Dark blue packaging

The Reasons for Success:

• Purchase• Stand for quality• Promotion factors• Globalization• Diversify• Creativity• High accessibility

Marketing• 1930-1959 Slogan “Pepsi-Cola Hits the Spot” advertised on radio, classic motion pictures , and later TV

• 1960s--- Sponsored for American Hockey Team

Pepsi Sports Center

73774

Pepsi

• In 2007--- A numerical expression : “73774”

Charitable activities• 1962 ---PepsiCo Foundation• Healthy---Food • Environment---Safe Water• Education• 2009 , $27.9 million

• Packaging & Recycling• In 2009, 34% within the U.S.

Environmental Sustainability

Interesting Fact---Cola War• 1975 Pepsi-Cola beat

coke-cola • Slogan “Have a Pepsi

day”

winner

Thank you