Shut up and talk about me

SHUT UP AND TALK ABOUT ME

@christuff@22squared#CTAMThink

It’s the first thing I do in the morning and last thing I do at night.“ ”Everyone

THE AVERAGE USERS CHECKSTHEIR SMARTPHONE 150X DAILY

1/7 OF 18-24 WOULD GIVE UP FRIENDSFOR THEIR SMARTPHONE

WTF???40% SAID IT WOULD BE IMPOSSIBLE

TO GIVE UP PHONES FOR ONE DAY FOR $100

WHERE ARE U.S. ADULTS USING SMARTPHONES?

9% 33% 32% 55% 12% 19%During sex On a

dinner dateAt a child’s/

school functionWhile driving In the shower In a church/

place of worship

35%In a movie

theatre

GAME OF PHONES?

THE TRUTH ABOUT CONSUMPTION

LIGHTWEIGHTVS.

LEAN-IN

THE TRADITIONAL FUNNEL IS DEAD

THE REALITY ABOUT AD SPENDS

% of Time Spent in Media vs. % of Advertising Spending, USA 2013

PRINT RADIO TV INTERNET MOBILE

12%10%

22%20%

TIME SPENT

AD SPEND

Internet Ad

= $43B

Mobile Ad

= $7.1B

Opportunity

in USA

~$30B+

THE MOBILE AD UNIT IS BROKEN

THE AMOUNT OF CONTENT

once outpaced our ability to consume all of it

CAPACITY TO CONSUME

AMOUNT OF CONTENT

THE THUMB IS THE NEW REMOTE The Feed

THE FEED HAS INCREASEDOUR CAPACITY TO CONSUME CONTENT

THE RISE OF FEEDS

CAPACITY TO CONSUME

AMOUNT OF CONTENT

and we’re addicted

WE’RE ADDICTED TO THE NEW

We’ve created a new habit without even realizing it

PROBLEM OPPORTUNITY<

WE BELIEVE THAT BRANDS CAN BE WELCOME INTRUDERS

INTO SOMEONE’S FEED

RIGHT CONTENT.RIGHT PERSON.RIGHT TIME.

THE EVOLUTION OF NATIVE FEEDS

TWITTER FACEBOOKPINTEREST INSTAGRAM TUMBLR

MARKETING HAS CHANGED

BEFORE AFTER

ENTER: THE MULTITASKER

1. THE LEAN-IN CONSUMER

NFL @NFL

Peyton scores his 1st rushing TD in 5 years... faking out the defense AND the cameras.MUST-SEE - http://on.nfl.com/1a3QkGA

Promoted by Verizon Wireless

VIDEO: Manning Marches In This video is promoted by Verizon Wireless

5,332!RETWEETS

2,729!FAVORITES

7:57 PM - 6 Oct 13 · Details

US Open @usopen

IN CASE YOU MISSED IT: The stunning 54-shot rally between #Djokovic & #Nadal. Presented by @Heineken_US. WATCH - snpy.tv/13D7Mmb

Promoted by Heineken

Men�s Final - Nadal Vs Djokovic - 54 Shot Rally Instant Highlights of the 2013 US Open Presented by Heineken

View on web

1,587!RETWEETS

837!FAVORITES

8:28 PM - 9 Sep 13 · Details

TWITTER AMPLIFY

DURING GAME

NEXT DAY

2. THE DISTRACTED CONSUMER

THE DISTRACTED CONSUMER NEEDSTHUMB-STOPPING CONTENT!

KEYFRAMES.THEY’RE AN AD FOR YOUR AD.

MAKE THEM ENTICING TO LEAD YOURVIEWER THROUGH THE EXPERIENCE.

SPEND TIME ON

Watch our new Superbowl spot about how America is Beautiful.

Surfers

HOOKYou’re in their Feed.

You have 15 seconds.

You’re in auto-play.

CRAFTCraft a beautiful story.

Utilize key/poster frames.

Create original content.

DELIGHTThink episodically.

Create a linear experience.

Leave them happy.

THREE MAIN POINTS• F O R P R E M I U M V I D E O •

THE NEW NORMAL FOR BRANDS

More content + more often + less depth of engagement

DEPTHOF

ENGAGEMENT

THANKS!QUESTIONS?

@christuff@22squared#CTAMThink

Shut up and talk about me

Marketing

Transcript of Shut up and talk about me

Talk T o Me and lisTen To Me! - · Talk T o Me and lisTen To Me! 12 Points for supporting our Children in learning How to Talk A Brochure for ... As parents, you want the best for

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Shut up and let me think

TALK NERDY TO ME - contemporaryfamilies.org … · TALK NERDY TO ME Translating Research for the Public. About me: Hometown: Greeley, Colorado Degree: B.A. Journalism from Colorado

Talk english to me

Talk to me!

Talk 30 to me

eTwinning-Talk to me-About us