showroom - Renault...façade of the showroom It is to be dimensioned to the correct height and...

showroomfaçades

Cladding of showroom façades

Entrance signage

Handling of special cases

showroom façades

general

showcasethe Renault brand

Clearly identify the site as belongingto the Renault brandThe façade of the Renault Store asserts itscharacter thanks to the woven-metal mesh which,by establishing a sharp contrast, clearly presentsthe Brand signature.

This identifying mesh covers all the surfaces abovethe glazed sections of the showroom.

Better welcome our customersThe overhead panel, a symbolic vertical yellow line,identifies the entrance to the showroom, clearlyattracting the customer's attention.

The Renault Road extends onto the forecourt inthe form of painted ground markings.

Adhesive markings applied to glazed doors providethe customer with information about the openinghours of the site and encourage them to come intothe showroom.

Increased visibility and higherperceived qualityWith the Renault Store, the dealer network is takinga step-up in quality.

Understated and with the emphasis on quality, thenew design of the Renault Store exterior echoesthat of the range and of Renault communicationsto ensure a unified experience.

cladding of façades

markers

The secondary façade

The woven-metal mesh extends along the side façade of the showroom.

When this façade is visible when approaching the site, a Renault signatureis used complete the identification.

2The main façade

The upper part above the display windowis clad in its entirety with a dark grey woven-metal mesh incorporating the Renault signature and the Site Name.

The overhead panel identifies the showroom entrance.

entrance signage

markers

Adhesive markings

The adhesive markings inform the customer of the dealership's opening hours and make the glazed door more easily noticeable.

2Overhead panel

The entrance is marked by an overheadpanel above the entrance door to the showroom on the main façade.

The extension of the Renault Road

The Renault Road is extended outside onto the forecourt by painted anti-slip ground markings.

overview

Purpose

The façades, with the woven-metal mesh,display the signs that enable recognition ofa Renault outlet in a unique and specificmanner.

This woven-metal mesh bears the followingelements:

the façade markings,

the overhead panel, identifying the showroom entrance.

the woven-metalmesh

An identifying component

The woven-metal façade mesh is used toclad the upper part of both the glazedsections of the showroom façades, on both:

the main façade,

and the secondary façade.

The marking of the secondary façade willbe positioned depending on its visibility andthe space available.

The mesh is always (and only) located abovethe glazed window panels of the showroom.

façades < 2,400 mm

The modules are arranged side byside

The cladding of the façades is adjustedaccording to the height of the frontage.

For frontages less than 2,400 mm in height, the maximum dimensions of themesh modules are: 2,285 x 1,940 mm.

The modules are arranged side by side,without the need for horizontal joins.

The Renault signature is centred on themesh without seeking to align the text according to the joins.

The peripheral frame has a fixed thickness of 45 mm, irrespective of the total height of the cladding.

21 3 4

façades > 2,400 mm

The modules are arranged side byside

The cladding of the façades is adjustedaccording to the height of the frontage.

The mesh modules have maximum dimensions of: h. 1,940 x w. 2,285 mm.

Between 2,400 mm and 3,880 mm in height, 2 horizontal rows of modules, separated by a central joint, are required,

For heights in excess of 3,880 mm, threehorizontal rows of modules are required,separated by two horizontal joints.

The Renault signature is centred on themesh without seeking to align the text according to the joins.

The peripheral frame has a fixed thickness of 45 mm, irrespective of the total height of the cladding.

31 4 5

how do I implementthe mesh?

Rule 1.

The woven-metal mesh covers the wholeof the clad surface above the glazedfaçade of the showroom

It is to be dimensioned to the correct height andlength for each façade.

Rule 2.

The glazing frames are dark grey,harmonized with the colour of the metalmesh

Rule 3.

The secondary glazed façades alsoreceive the metal mesh cladding

The mesh cladding of the showroom façadecontinues on the secondary façades in order todistinguish the showroom from the rest of thedealership.

some examples

The main rules to remember

The woven-metal mesh covers the full height of the façade.

The mesh is implemented only above the glazed façades of the showroom.

The glazing frames are painted in RAL 7021 dark grey.

façade markings

To identify the point of sale

The markings consist of:

the Renault signature, made up of the diamond and the word Renault,

the Site name.

These elements are always placed on thedark grey background of the woven-metalmesh at the dealership sites.

Dimensions

The dimensions of standard façademarkings are described in the specificationsavailable on the Brand Stores site.

Main façade

Secondary façade

façade markings

These layouts are recommendedfor façades in the majority ofcountries

They set a proportion of 33% between theword Renault and the Site Name over twolines.

Depending on the height of the façade, 2layouts are recommended:

Layout v1, for façades with a frontage of over 1,500 mm in height, giving a ratioof 50% between the Renault word and the diamond.

Layout v2, for façades with a frontage of less than 1,500 mm in height, accentuating the impact of the Renaultword with a ratio of 60 %.

Façadeheight

> 1,500 mm

Façadeheight

< 1,500 mm

2AFaçadeheight

< 1,500 mm

2AFaçadeheight> 1,500 mm

site names on asingle line

For countries which opt to have aSite Name with greater impact

They set a proportion of 50% between theword Renault and the Site Name on a singleline.

Depending on the height of the façade, 2layouts are recommended:

Layout v1, for façades with a frontage of over 1,500 mm in height, giving a ratioof 50% between the Renault word and the diamond.

Layout v2, for façades with a frontage of less than 1,500 mm in height, accentuating the impact of the Renaultword with a ratio of 60 %.

Façadeheight

> 1,500 mm

Façadeheight< 1,500 mm

Façadeheight

< 1,500 mm

Façadeheight> 1,500 mm

choosing heightof façade markings

Principle of adaptation

The table opposite shows façade heightsand corresponding diamond sizes availableas standard.

To cater for a variety of specific façadedimensions, each signature may be usedfor a range of façade heights.

Example 1.

The 670 mm diamond will cover façades inthe height range 1,000 mm to 1,400 mm.

Example 2.

The 1,800 mm diamond can be used foravailable heights of façade in the range2,900 mm to over 4,000 mm.

> 800 mm

380 mmdiamond

670 mmdiamond

860 mmdiamond

980 mmdiamond

1,200 mmdiamond

1,800 mmdiamond

900 mm

1,200 mm

1,500 mm

1,800 mm

2,400 mm

3,000 mm

< 3,600 mm

Façadefrontage

height

Recommended

Range of application

1,000 mm

1,400 mm

2,200 mm

2,900 mm

XXXX mm Limit of use

1,800 mm

600 mm

how do I implement themarkings on the façades?

Rule 1.

On the main façade, the markings consistof the Renault signature and the SiteName

The Renault signature is positioned on the lefthandside of the façade while the Site Name is on the right.

Rule 2.

The height of the markings is setaccording to the height of the showroomfrontage

The signature and site name marking set is centredin the mesh support. The markings are available in6 standard heights.

Rule 3.

The secondary façade can incorporate aRenault signature but not a Site Name

The height of the markings shall be identical all thefaçades of any given site.

entrance signage

the overhead panel

Purpose

The overhead panel above the entrancedoor to the showroom on the main façademarks the entrance.

The Renault Road is extended outside thebuilding encouraging customers to stepinside.

entrance signage

choice of overheadpanel size

Rules to be observed

Height and width of overhead panel arevariable in order to be able to adapt to allsituations. It should however always be arectangle the height of which is greater thanits width that is variable depending on thefaçade by a minimum ratio of 2:1 and ideallyclose to 3:1.

The width of the overhead panel is modelled on that of the entrance door with a maximum of 1,950 mm. It is centred on the door.

The top of the overhead panel is alignedwith the top of the diamond of the façadesignature.

The bottom of the overhead panel is aligned with the top of the door.

The total height of the overhead panel may not exceed 5,850 mm.

Variable width up toa max. of 1,950 mm

variable heightdependingon façadeup to a max.of 5,850 mm

entrance signage

positioning of theoverhead panel

Limits to positioning with respectto Renault word

To preserve the impact of the signatureon the façade, the overhead panel shallbe placed at a minimum distance equalto the width of the diamond (A) from theRenault word.

Limits to positioning with respectto the Site Name

To preserve impact of the Site Name, the overhead panel shall be placed at aminimum distance equal to the width ofthe diamond (A).

AA A Possible position A A

For new constructions or sites undergoingrestructuring work, care shall be taken toposition the entrance of the showroomcentrally so as to best apply the showroomstandards.

entrance signage

special case of widedoors

For doors < 1,950 mm in width, theoverhead panel shall be set to thewidth of the doorway

Its width is adapted on a case by case basis while maintaining a minimum height/width ratio of 2X and a maximumratio of 3X.

For wide doors > 1,950 mm inwidth, the overhead panel shall beset to the width of the central doors

It is centred in relation to the access door.

Where applicable, its width may be up to a maximum of 1,950 mm.

Dimension to width of entrance door

Doors < 1,950 mm in width

Width set to that of central doors with a max. of 1,950 mm

Doors > 1,950 mm in width

entrance signage

how do I implementthe overhead panel?

Rule 1.

The top of the overhead panel is alignedwith the top of the diamond in the façadesignage

The height of the overhead panel is specific to eachfaçade with a maximum of 5,850 mm.

Rule 2.

The overhead panel is arranged so thatit is above and in line with showroomentrance door.

The overhead panel is always positioned on the mainfaçade. It marks the sole entrance to the showroomcentred on the Renault Road.

Rule 3.

The width of the overhead panel ismodelled on that of the entrance door.

The maximum width of the overhead panel is 1,950mm. It is always centred over the entrance door.

entrance signage

the vertical entrancemarker

Priority given to overhead panel

The overhead panel is an element whichmakes a strong visual impact. It is installed above and in line with the door.

An alternative version is available for usein exceptional cases: the vertical entrancemarker.

It is positioned to the righthand side of the entrance door and offers an alternative to the overhead panel, whenthe latter cannot be installed for technicalreasons (position of entrance too off-centre, height of mesh support not sufficient, etc.).

This variant has significantly less impact than the overhead panel.

For a new construction or a site undergoingrestructuring work, care shall be taken tocentre the showroom entrance..

entrance signage

dimensions of thevertical marker

Rules to be observed

In cases where the overhead panel can notbe accommodated, it shall be replaced witha vertical marker by the entrance door intothe showroom.

This is a fixed width element. It is 300 mm wide.

The top of the vertical entrance markeris aligned with the top of the door with a standard maximum height of 3,000 mm.

The vertical entrance marker is positioned to the right of the entrance door. A matt black masking adhesive is applied on the interior to give a quality finish.

Variable heightdependingon façade

up to a max.of 3,000 mm

entrance signage

implementation onlow buildings

Relationship between the verticalmarker and the mesh frontage

When the height of the door is equal tothat of the glazed section of the façade,it is permissible for the vertical entrancemarker to reach up flush to the mesh.

However, if the door is of lower height than the glazed section, the vertical marker should be aligned with the top of the door frame.

Such cases must however remain theexception, the Renault Storerecommendation being to have a centredentrance.

2 Standardheightof alignment

entrance signage

how do I implement thevertical entrance marker?

Rule 1.

The height of the vertical marker is set tothat of the height of the entrance doorframe

The height of the vertical marker is specific to eachsite with a maximum of 3,000 mm.

Rule 2.

The vertical entrance marker is alwayspositioned to the right of the showroomentrance door

It marks the entrance to the showroom behind whichthe Renault Road is laid out.

Rule 3.

In city centre locations, the overheadpanel is often replaced with the verticalmarker

Low façades and non-regulatory overhangdimensions will lead to use of the vertical marker asa replacement for the overhead panel.

entrance signage

adhesive markings

Purpose

The adhesive markings on the entrancedoor to the showroom meet two objectives:

Inform the customer of the dealership'sopening hours,

Make the glazed door more easily noticeable in accordance with the regulations for access to public institutions for the visually impaired (tobe used if required).

entrance signage

positioning ofadhesive markings

Mandatory items

In certain countries, adhesive markings mayhave to meet certain legal obligations.Renault has opted to specify generalrequirements here, even if it means seekingto anticipate the obligations that may beimposed by certain local legislations.

This scheme includes:

The opening hours of the dealership,

The horizontal adhesive strips present on all glazed doors accessible to customers.

entrance signage

adaptations ofadhesive markings

Adapted according to the siteactivities

The opening hours are displayed on theaccess doors leading to a contact point(showroom, receptions, etc.).

This information shall preferably be locatedon the lefthand section of the door.

These adhesive elements shall be appliedfrom the interior of the building for reasonsof durability.

Showroom reception

Renault Minute reception

Reception of a site that cannot have itsSite Name displayed on the façade

Workshop Reception

Renault Pro+ reception

BienvenueRenault PRO+

Concession Jean Robert

Du Lundi au Vendredi :Matin : 7h30 - 12h00

Après-midi : 13h30 - 19h00

Samedi :Matin : 9h00 - 12h00

BienvenueRenault MINUTE

BienvenueConcession Jean Robert

BienvenueAccueil AtelierDu Lundi au Vendredi :

Matin : 8h30 - 12h00Après-midi : 13h30 - 19h00

BienvenueDu Lundi au Vendredi :

Matin : 8h30 - 12h00Après-midi : 13h30 - 19h00

entrance signage

horizontal strips

To make the glazed sections morevisible

The horizontal strips are designed toprevent accidental contact with the glassdoors.

The strips are 60 mm in height andincorporate a pattern created either:

• by white silkscreen printing directly ontothe glass,

• by using a transparent adhesive strip printed in white.

how do I implement theadhesive markings?

Rule 1.

The adhesive markings inform thecustomer of the dealership's openinghours

Each reception point shall be equipped with thesedetails.

Rule 2.

In addition, the glazed doors are equippedwith horizontal strips which draw theattention with greater effect

Horizontal strips are designed to prevent accidentalcontact with the glass doors. They may be requiredfor local regulatory reasons.

Rule 3.

The height of the strips is regulated, inorder to provide optimum visibility ofglass doors

The lower strip is positioned 1,100 mm above theground while the upper strip is 1,600 mm aboveground.

special cases

low-visibility façades

When the façade is partiallyobscured or has poor visibility

In exceptional cases, other permutations ofthe positions of the Renault signature andthe Site Name on the façade may beallowed.

special cases

blind façades

Which façades are concerned?

Façades which are not glazed but have highvisibility (expressway, etc.) may feature aspecial marking.

Some simple rules

The height of the item will be the sameas that on the frontage of the main façade.

An item of height 3A shall be positioneda distance A from the top and side edgesof the façade.

The markings will be placed to the right orleft on the façade, but never in the middle.

Positioning on left side of blind façade

Heightof item same as

frontage of main façade

Positioning on right side of blind façade

special cases

yellow bow-windows

When the façade includes astructural element in sheet metal

The façade initially incorporates a bow-window in sheet metal which it would be expensive to disassemble.

Action to be taken to render the image compliant would consist of:

- cladding the upper part of the showroom with the woven-metal mesh,

- positioning the new signature on the façade,

- disassembling the existing 3D diamondon the bow-window and painting the latter RAL 9010 white,

- removing the Renault Used Vehicles strip present on the part of the showroom devoted to the used vehicles activity.

This solution is allowed by means of derogation granted by the Region, the recommendation being to render the façade compliant with Renault Store standards.

special cases

glazedbow-windows - 1

Scenario 1. When attachment tothe parapet proves difficult

The façade initially incorporates a contoured glazed bow-window which itwould be expensive to disassemble.

- removing the Renault Used Vehicles strip,

- disassembling the arch featured in frontof the glazed bow-window,

- cladding the upper part of the showroom with the woven-metal mesh,

- installing the overhead panel by meansof hanging it from the parapet with anattachment to the glazing frame.

Note.The overhead panel may not been hung directly on the glazing frames without a specific technical study being carried out for each site which would define the arrangements for doing so whilst keepingthe initial ten-year guarantee. This study must be carried out by the Architect for the dealership working together with the signwriter.This solution is allowed by means of derogation granted by the Region, the recommendation being to render the façade compliant with Renault Store standards.

Bienvenue

special cases

glazedbow-windows - 2

Scenario 2. When attachment tothe parapet is feasible

The façade initially incorporates a contoured glazed bow-window which itwould be expensive to disassemble.

- removing the Renault Used Vehicles strip,

- disassembling the arch featured in frontof the glazed bow-window,

- cladding the upper part of the showroom with the mesh,

- cladding the upper part of the bow window by hanging the cladding fromthe parapet and affixing it with an attachment to the glazing frame.

Note.The overhead panel may not been hung directly on the glazing frames without a specific technical study being carried out for each site which would define the arrangements for doing so whilst keepingthe initial ten-year guarantee. This study must be carried out by the Architect for the dealership working together with the signwriter.This solution is allowed by means of derogation granted by the Region, the recommendation being to render the façade compliant with Renault Store standards.

Bienvenue

special cases

high façades with lowdisplay windows - 1

When the façade has specificproportions

The façade of a usual height has an abnormally low display window.

- disassembling the arch,

- cladding the whole of the upper part of the showroom with the woven-metalmesh,

- positioning a signature of a size adapted to the specifics of the façade,

- installing the overhead panel above theentrance (requires a non-standard permutation of the Site Name and Renault signature).

special cases

high façades with lowdisplay windows - 2

Applications to be avoided

Failing to cover the whole of the façadewith the woven-metal mesh.

Using a size of signature of an excessiveheight which does not take account of the specific proportions of the façade.

Correct application: cover the façade withthe woven-metal mesh and adapt the size of the markings.

special cases

façades with contouredsections - 1

When the façade poses a problemfor the visibility of the Renaultsignature

The previous generation of signage archled to the signature being installed on the lefthand section of the façade.

The whole of the façade of the showroom is clad with the woven-metalmesh. The façade markings are installedon the main façade which incorporatesthe entrance door.

Accueil

special cases

façades with contouredsections - 2

When the façade poses a problemfor the visibility of the Renaultsignature

If the contoured section on the left is theone which offers the best visibility, it is then preferable to position the façade markings there.

The contoured section on the right mayalso be considered to be a secondary façade, if it offers good visibility.

Application to be avoided:

Applying the woven-metal mesh on onlyone of the contoured sections of the showroom façade.

special cases

rounded façades

The woven-metal mesh cannot becurved without risk of deformation

The façade of the showroom has a glazed section in a rounded curve.

The woven-metal mesh cannot then cover the whole of the upper part of theshowroom: it must be applied to the flatsections only.

Plan view

special cases

façades with a cornerof a building

The cladding of the façadecontinues to the corner of thebuilding

The woven-metal mesh claddings of themain façade and of the secondary façadeconnect at the corner to offer an impressionof continuity between the two façades ofthe showroom.

The main façade

The secondary façade

special cases

façades with interrupteddisplay windows

The continuity of the claddingunifies the interrupted displaywindows

The woven-metal mesh cladding extendsacross the whole length of the showroomeven if this means passing over solid sections of the façade (pillars).

special cases

workshop adjacent tothe showroom - 1

When the bay is at a distance ofmore than 300 mm from the edgeof the display window

If the distance between the workshop bay cladding pillar and the edge of the display window is greater than 300 mm...

... then the cladding of the workshop bayis as standard with an upper panel of 300 mm high

l > 300 mm

h. 300 mm

special cases

When the bay is at a distance of lessthan 300 mm from the edge of thedisplay window

If the distance between the workshop bay cladding pillar and the edge of the display window is less than 300 mm...

... then the height of the upper panel ofthe workshop bay cladding is reduced to50 mm high in order to be aligned, insofaras possible, with the top of the glazing frame of the display window.

l > 300 mm

special cases

The woven-metal mesh may not bejoined together with the claddingof a workshop bay

The woven-metal mesh may not be joined together with the cladding of a workshop bay.

The woven-metal mesh cladding is installed above the showroom only.

In such a situation, the bay markings should be moved onto a side panel andthe upper panels of the workshop bay cladding should be removed to bring it into line with the top of the glazing frameof the display window (cf. page 6.42).

special cases

The woven-metal mesh may notextend across a workshop bayentrance

The woven-metal mesh may not extendacross a workshop bay entrance.

The woven-metal mesh cladding is installed above the showroom only.

In such a situation, the woven-metal mesh shall stop at the far lefthand end of the showroom display window (cf. page 6.42).

special cases

protected sites v1

In this version, the colour yellow iseliminated from objects locatedoutside

In the case of a site located in a protectedarea, this version v1 must be suggested byway of priority to the administrativeauthorities with the capacity to grant thesign installation permit.

The vertical strip of the bay cladding is painted RAL 9010 white.

The surfaces and edge of the flag insigniaare painted RAL 9010 white.

The sheet metal vertical entrance markeris replaced by a yellow adhesive strip applied to the inside of the display window.

special cases

protected sites v2

In case of strict requirementsimposed by the administrativeauthorities

The cladding of the workshop bay is painted RAL 9010 white while the dooris medium grey (RAL 7040 base).

The woven-metal mesh is replaced by aflat strip in RAL 9010 white with the 3Ddiamond and box letters with a light-diffusing Grey & White PMMA surface.

The sheet metal vertical entrance markeris replaced by a yellow adhesive strip applied to the inside of the display window.

The glazing frame of the display windowis medium grey (RAL 7040 base).

The surfaces and edge of the flag insigniaare painted RAL 9010 white.

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