Post on 28-Mar-2015
“Should I Stay or Should I Go” -The Clash
Should I Stay? or, Should I Go?The Fast Paced
World of Student Dining
TodayTHEN…
The Lessons:
Accountability
Buy-inMarketing
Rewards
Lesson I:
EverySuccessfulProgramRequires
Accountability
Step 1: Create & Define
Unit Marketing Coordinator(UMC)
Unit Marketing Coordinator
Position Description
UMC Audit1. Signage
All station signage is in proper use. 10%
All nutritional signage is in proper use. 10%
All marketing signage is in proper use. 5%
All signage is in proper storage containers and organized. 10%
No handwritten signs are present. 5%
No tape is on the walls or showing behind any signs. 10%
Sustainability wall is properly maintained. 5%
2. Communication
Email communications were checked and responded to. 10%
All posters and signage were picked up on time. 20%
All meetings were attended on time 10%
All assignments were completed on time 5%
Wee
kly
Prom
otion
al R
emin
der
Step 2: Create & Define
UnitA StudentSecret Shopper
Program
http://www.surveygizmo.com/s3/819894/Mystery-Shopper-Program
Weekly Follow up & Review
Lesson II:
EverySuccessfulProgramRequiresBuy-in
Bi-Annual Promotional Planning
You will need:
THERESULTS
Lesson III:
EverySuccessfulProgramRequires
Marketing
The Promotional Campaign Equation
www.gatechdining.com
Foam Board Calendars
Georgia Tech Cable Network (GTCN)
Station Signage
Orientation Fliers
Plasma Promotions
Lesson IV:
EverySuccessfulProgramRequires
Rewards
Rewards Done Right!
Campus LifeCampus Life
Local Sports
Local Sporting EventsDining Cash
Dining CashClub Sponsored Tickets
Club Sponsored
iPads!iPads
?
Group Activity
Dori MartinDistrict Marketing Managerdori.martin@sodexo.com 404-894-4239
Julie ElionCommunications & Marketing Manager
julie.elion@gatech.edu404-894-9654