Shit happens…���but we could all do a lot less of it Richard Huntington, Saatchi & Saatchi

Three cardinal sins

Treating social media with disrespect

Five crimes against social

1 Bribing people to like you

The clue is in the name

Chronically���inane content 2

Asking people to do stuff we would never do ourselves 3

The law of unspecial

Thinking interaction is the holy grail of participation 4

Has it ever made you cry?

Has it ever made you cry?

Believing earned media is a panacea for all marketing ills 5

Earned media is not easy and rarely cheap

Thank you