Sherpa EDGE 2012

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Who we are and what do we do

We believe the most effective way to grow brands is through advocacy. Our expertise lies in getting advocates to talk about and recommend brands more often. Because when advocates talk, brands grow.

©2012 22squared

Where did we come from?

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©2012 22squared

Where did we come from?

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©2012 22squared

Where did we come from?

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©2012 22squared

Where did we come from?

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WHY SWITCH?

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September October November 16 November 23

Test Convert Train Deploy

The schedule

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WHAT DID IT SOLVE?

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Bottom line

The success of your projectdepends on your users.

‣ Ask them‣ Listen‣ Involve } Build advocates so they

can influence each other

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©2012 22squared

Thanks!

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Bill Seyboltbill.seybolt@22squared.com

Twitter: cyb0lt