Post on 25-Feb-2016
description
Sherman AndrusGlobal Agency Leader
Selected Works
Sherman’s Backgroundo Globally Seasoned
o SE Asia, China, Japan, Europe
o Big Brand Experienceo Financial Services – Visa, Barclays, American Express,
iShares o Technology - HP, HTC, Intel, IBM, Samsung, VMware,
Lenovoo Consumer – Procter & Gamble, Infiniti, Cirque du
Soleil, NFLo International – True (Thailand), Telekom Malaysia,
China Mobileo Non-Profit – United Way, Carter Center
o Client-Side Global Marketing Roles with Intel Corporation
o Account Management and Leadership Roles on Agency Sideo Builds, Mentors and Motivates High Performing Teamso Track Record of Significant Organic Account Growth o Business Development Mentality
Branded Retail ExperiencesSherman’s Role:
•Client Engagement
•Agency Team Management
•Marketing Strategy
•Creative Brief
Why it Matters:
•Supports HP by providing customized, branded retail experiences for their Tier 1 and Tier 2 retail partners
• The trusted relationship Sherman leads with HP leads them to choose his agency for each of its major retail campaigns
Product Marketing &TrainingSherman’s Role:
•Client Engagement
•Agency Team Management
•Marketing Strategy
•Creative Brief
Why it Matters:
•Vital support to HP’s New Product Introduction Strategy by providing a suite of marketing materials for use in training internal employees as well as retail sales people
Inspirational and Testimonial VideosSherman’s Role:
•Client Engagement
•Agency Team Management
•Marketing Strategy
•Creative Brief
Why it Matters:
•Provides HP’s large format printing division with compelling videos , which are used online, at events, in social media and in executive forums and also leveraged as interactive sales tools.
•More than 48% of HP.com visitors who click on these videos watch the entire story.
Engaging Product PagesSherman’s Role:
•Client Engagement
•Agency Team Management
•Marketing Strategy
•Creative Brief
•Information Architecture
•Copy Writing
Why it Matters:
•Led Visa to implement product pages that spoke directly to the product benefits
• Facilitated better information design among disparate organizations
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Making The Complex More Accessible 1 2Sherman’s Role:
•Client Engagement
•Agency Team Management
•Marketing Strategy
•Creative Brief
•Copy Writing
Why it Matters:
Developed a concise verbal and graphical explanation of Visa’s back-end transaction processing services
Making The Complex More Accessible 1 2Sherman’s Role:
•Client Engagement
•Agency Team Management
•Marketing Strategy
•Creative Brief
•Information Architecture
Why it Matters:
Helped Visa do a better job of differentiating its diverse commercial products by providing clear categories and concise product explanations
Integrated Product Launch 1 2Sherman’s Role:
•Client Engagement
•Agency Team Management
•Marketing Strategy
•Creative Brief
•Copy Writing
Why it Matters:
•Successful introduction of an IT-focused component from a company known more for consumer electronics
•Established product awareness and generated purchase intent among IT Decision Makers and Early Adopting Consumers
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Integrated Product Launch 1 2Sherman’s Role:
•Client Engagement
•Agency Team Management
•Marketing Strategy
•Creative Brief
•Information Architecture
•Copy Writing
Why it Matters:
•Drove more than 1 million unique visitors to the campaign microsite in one quarter – awareness!
•Produced a video, which Samsung featured in its CES booth and added humor to an IT-focused component.
Double-click for video link
Rebuilding RelevanceSherman’s Role:
•Client Engagement
•Agency Team Management
•Innovative Concept
•Creative Brief
Why it Matters:
•Increased interest in a fading golf sponsorship, by leveraging its new position as part of the PGA’s new playoff format.
•Achieved a 40% increase in traffic to the Barclays Golf Tournament web site.
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Sponsorship PositioningSherman’s Role:
•Client Engagement
•Agency Team Management
•Message Development
•Creative Brief
Why it Matters:
•Led Barclays through message development to draw comparisons between the typical iShares investor and Cirque du Soleil Double-click for PDF
Introducing a Brand to a Crowded MarketSherman’s Role:
•Partner Engagement
•Global Team Management
•Message Development
•Negotiation
Why it Matters:
•Introduced the Lenovo brand to the North American market in a big way, during the Winter Olympics
•Exhibited strong negotiation skills by securing advantageous brand positioning in the featured broadcast spot
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video link
A Neighborhood Credit Union Gets CurrentSherman’s Role:
•Business Development
•Client Engagement
•Marketing Strategy
•Copy Writing
Why it Matters:
•Utilized a fun social promotion to build awareness and drive more than 400 potential customers into a credit union’s only branch.
•Engaged neighborhood restaurants as part of the promotion to increase the credit union’s awareness with its small business community.
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Double-click for PDF
A Community Bank Modernizes and CompetesSherman’s Role:
•Business Development
•Client Engagement
•Marketing Strategy
•Copy Writing
Why it Matters:
•Focused the bank on its history with the community to position itself against regional and national competitors.
•The new approach drove an increase of more than $13 million in deposits, year over year; an 11% increase during a tough year for retail banks.
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A Virtual Agency for Small BusinessSherman’s Role:
•Business Development
•Client Engagement
•Team Aggregation & Management
•Marketing Strategy
Why it Matters:
•Embraced challenging economic times by developing an agency model that aggregates freelance creative talent and eliminates overhead
•Utilized business development skills to secure clients ranging from real estate agents to personal trainers
Additional InformationoPlease visit WordPress for digital versions
of Sherman’so Resumeo Portfolioo References
oPlease visit LinkedIn for more information on Sherman and his professional network
Sherman Andrus2205 SW Roxbury AvenuePortland, OR 97225503.528.4230shermspot@gmail.com