Social Media For NonprofitsAlabama Water Rally

Alabama Rivers Alliance Annual ConferenceMarch 17-19, 2012

Sheree Martin, J.D., Ph.D.

Assistant Professor of Visual & Multimedia CommunicationSamford University

I grew up here

Know Your Forest

Brief History of 21st Century Advertising

Photo by Vivek Mukherjee, Creative Commons License via Flickrhttp://www.flickr.com/photos/vivek-mukherjee/2401050588/

Broadcasting

Licensed and used with permission.

http://youtube.com/v/0eUeL3n7fDs

Know Your Audience

Choices

Tell your story.

Relationships

Relationships are like your garden.

Monitor

Track

Build A Strong Net(work)

Get Your Feet Wet

"Content Marketing"“Inbound Marketing”

Website + Blog• Tell your story (content)

Social Media• Relationships• Conversations• Share content and drive traffic to

website

SEO

Develop a Plan+ Editorial Calendar

Execute

Trees

SEO andGoogle+

Facebook Timeline--March 31

Twitter

Who are your followers?Who are your loyalists & advocates?Who are your influencers?

A Few ToolsHootsuite or Tweetdeck

TweetStats & Twitalyzer

WooRank

More here: http://benfranklinfollies.com/2012/03/15/social-media-for-nonprofits-resources-you-can-use/

Compelling Story

Use Visuals

Call to Action

Share

Grow Your Community

Repeat

Patience

Connect:LinkedIn: www.linkedin.com/in/ShereeMTwitter: @RealShereeGoogle+: www.gplus.to/ShereeMy website: www.benfranklinfollies.comResources For Today's Session:http://benfranklinfollies.com/2012/03/15/social-media-nonprofits-resources/

Email: tmartin –at- samford.eduAll Photos by Sheree Martin, except two as noted.