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Competitive Analysis: IBM projects Increased revenues driven by Cloud Computing

IBM Revenue mix by 2015:

• 29% Hardware

• 33% Software

• 40% of Revenues fromServices such as Cloud Computing

28%

32%

39%

Projected Revenue Mix, IBM

HardwareSoftwareServices

SOURCE: COMPETITIVE ANALYSIS

Here’s the POINT.

In the future, most of IBM’s revenue will come from services such as Cloud Computing and the restfrom Hardware and Software.

Let’s be Specific and Concrete

By 2015, 40% of IBM’s revenue will come from services such as Cloud Computing, the rest will come from Hardware and Software.

Find the primary and secondary points and SHOW

them.

By 2015, 40% of IBM’s revenue will come from services such as Cloud Computing.

The remainder will come from Hardware & Software

Check and source the information.

Source: IBM Annual Report 2012

By 2015, 38% of IBM’s revenue will come from services such as Cloud Computing.

The remainder will come from Hardware & Software

Let’s add some color.

Hand drawn in pencil

IBM Blue (in black pencil)

By 2015, 38% of IBM’s revenue will come from services such as Cloud Computing.

The remainder will come from Hardware & Software

Source: IBM Annual Report 2012

It’s still kind of boring.

To add visual impact, think about what the slide is

about.

What would you like people to remember:

IBMCloud Computing

38%

Hand draw pie chart

Hand drawn cloud

38%

Let’s put this together to make the point.

38% of IBM’s revenue will come from services such as Cloud Computing by 2015

Source: IBM Annual Report 2012

Another version. (there’s always more than one way to skin a cat)

Source: IBM Annual Report 2012

38% of

revenue will come from services such as Cloud Computing by 2015

A final polish…

Source: IBM Annual Report 2012

38% of

revenue will come from services such as Cloud Computing by 2015