Sharing Medical Research through

FACEBOOK TIP SHEET

Social media is a quick and easy way to share information and foster engagement with the public. Effective use of social media can also direct the public to your agency’s website for more in-depth

information. Here are some ways to maximize your effectiveness on Facebook:

Does your agency need more social media tips?Contact Lindy Dreyer, Digital Strategist, ICF International | lindy.dreyer@icfi.com | @LindyDreyer

Last Update: November, 2014

CONTENT CONSIDERATIONS

Posts between 100 and 250 characters (i.e., three lines of text or fewer) receive 60 percent more likes,

comments, and shares. - Facebook, 2014

Visual content is the primary driver of engagement on Facebook.

- Hitz, 2014

Quotes get 26 percent more likes and 19 percent more shares.

- Patel, 2014

TIME AND FREQUENCY

Generally, around 1 p.m. gets the most shares and 3 p.m. gets the most clicks.

- Patel, Jan 2014

Engagement rates are 18 percent higher on Thursday and Friday.

- Patel, Jan 2014

Most effective posting schedule can be determined by testing different

post times and days.

ShareShare

SFTWTMStatus Update

New Photo

New Message

New Friend

PLATFORM-SPECIFIC FEATURES

@mention relevant users and pages to encourage sharing and dialogue.

Use relevant hashtags thoughtfully.

@ #Optimize content for mobile devices.

- Stec, 2014

CONTENT THEME AND WORD USAGE CONSIDERATIONS

Search

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Most sharable title words: Facebook, Why, Most, World, How, Health, Bill,

Big, Says, Best. - Patel, Jan 2014 - Carter & Marketo, 2013

Facebook users prefer posts about positivity, technology, travel, health,

and sports. - Patel, Jan 2014

ShareShare

mostHow

WHY

facebookWorld

BILL

bigBESTHealthSays

A highly shareable Facebook post does at least one of the following: Advises (how-to),

Amazes, Inspires, Warns, or Unites.

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