Annual Shareholder meeting 14 March, 2012

Jan Sundelin CEO

Agenda

• 2011 target and achievements • Customers and market approach

horizontal and vertical • Numbers 2011• New management team and set up for

2012

2011 Targets and Results

Target

• Integrate and deliver combined platform– Marketing, Sales, R&D– International

collaboration

• Create and Expand Sales Channels– eCommerce – Business Integration– Content Syndication

Result

• Customer successes

• Channel development– Vertical and Horizontal

markets served– Business Integration

Community (>500) and growth of cloud services

– Expansion of existing reseller networks

Horizontal: ERP Software

• Epicor Software Corp.

• Partners Since 1999• Profitable

Partnership Year-Over-Year

“Epicor 9 Demand Management with TIE’s Advanced EDI technology gives our clients an unparalleled solution for managing, exchanging, and reconciling their electronic data.”Rodney E. Winger

Sr. Director, Product Marketing

Manufacturing, Supply Chain & Mobile

Applications

Epicor

• CNET Content Solutions

• Partner Since 2009• Profitable

Partnership Year-Over-Year“TIE Kinetix’s innovative

Content Syndication platform allows for our continual growth in the market. TIE’s business culture and their contribution to global E-Commerce standards have made them an ideal partner.”

Steve Parrott

President and General Manager

CNET Content Solutions

Horizontal: Publishers

Horizontal: Publishers

• Sanoma Media• Partner Since 2011• Profitable

Partnership Quarter-Over-Quarter

“There is now a solid foundation where we can built upon, with input from the market and the expertise of TIE Kinetix we can take it to the next level.”

Joost Prikker

Sales Manager

Sanoma

Horizontal: Distributor

• Quantore• Customer Since

2006• Reduced integral

cost price with e-commerce“Order received by Quantore

have been increasing by 10% year over year.”

Wilbert Hofmeester

Marketing Manager

Quantore

Vertical: Telecom b-to-c

• T-Mobile• Customer Since

2011• Increased Online

Sales and Time-to-Market“TIE Kinetix enabled us to

streamline process, offer richer content and helped us generate more online revenue.”

Tessel Jarigsma

Director of Internet & New Media

T-Mobile

Vertical: Telecom b-to-b

• Siemens • Customer Since 2006• Increased Lead

Generation and Branding Across the Channel

“TIE Kinetix’s content syndicationsolutions have become an absolutely critical vehicle for launching Siemens campaigns and new solutions in the channel.”

Adrian Honey,

Director of Global Indirect Channel

Marketing Siemens Enterprise

Communications

Vertical: Food Retail

• Newco Food Retail• Partner Since 2010• Selling out of a recipe on

line

“In order to realize our idea, we opted for TIE Kinetix

Frank van Oirschot

Newco Food Retail

We help strategic partners achieve globalsuccess with a local presence.

Spotlight Partners

2011 Numbers

Analyzing the result

Revenue Mix total 2007-2011

2007 2008 2009 2010 2011 -

2,000

4,000

6,000

8,000

10,000

12,000

Other IncomeConsultancySaaSLicenseMaintenance & Support

Revenue mix 2007-2011

2007 2008 2009 2010 2011 -

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

LicenseSaaSMaintenance & SupportConsultancyOther Income

Revenue mix 2007-2011 License vs SaaS

2007 2008 2009 2010 2011 -

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

LicenseSaaS

Revenue Mix total 2007-2011

2007 2008 2009 2010 2011 -

2,000

4,000

6,000

8,000

10,000

12,000

Other IncomeConsultancySaaSLicenseMaintenance & Support

Contract value projection 3 years for 2007-2011

2007 2008 2009 2010 2011 -

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

Contracted Value Projection 2007-2011

EU projectsSaaS ContractedMaintenance & Support Contacted

SaaS 2007-2011

2007 2008 2009 2010 2011 -

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

SaaS 2007-2011

SaaS Contracted SaaS Revenue

Contracted ValueRevenue

Contracted Value Projection2007-2011

• SaaS and Maintenance & Support contracts are 12, 24 or 36 months and automatically renewed;

• Churn rate has been applied based on 3 years history;

• EU based on contracts less usage;• 2009 number influenced by Edge deal, both

Maintenance & SaaS number.• No Consultancy, short cycle

Management Team 2012

Management Team 2012

Globalization

Management Team 2012

• Global Management Team: – Jan Sundelin CEO

– Brian Tervo COO– Zwier van Puijenbroek CFO

• Scalable operation plan to maximize deliveries and optimize support, globally for BI, E-com and CSP;

• Organization plan and implementation during Q3 2012

Brian Tervo

COO

Why we are consolidating the organization structure?

• We have customer demands for all products and services in all target markets– Demand for 24/7 local support (sales and administration)– We have strong geographical presence (NL, FR, Asia and US)– Globally standardized processes ensure consistent and positive

customer experience (Critical for MNE)

• We have a strong resource pool with regional specialization– eCommerce, BI (Europe)– Content Syndication, BI (US)– A single organization structure expedites information sharing and

maximization of resources

• Our combined Kinetix offering requires complete cooperation of technology, expertise and on-going support

• Solid platform for M&A strategy

SaaS Operations

• Breakdown of a Typical SaaS Engagement

Sales Engagement

Project Planning - Management

Business Integration

Content Syndication - eCommerce

Test - QADelivery Support

Implementation Phase

Timing is everything

• Current geographical output• Too much demand in any area waits in

queue creating geographical bottlenecks

NL US FR ROW Total Output Capacity

0%

20%

40%

60%

80%

100%

120%

Series1

Organization Strategy

• Support and SaaS Operation• Project Management

– Global Project Management Office

• Information Technology– Strategic

• Marketing Global• Sales Execution – Local• Channels – Global and Local

Thanks

Appendix

Contract value projection 3 years for 2007-2011 (incl. consultancy)

2007 2008 2009* 2010 2011 -

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

22,000,000

24,000,000

ConsultancyEU projectsSaaS ContractedMaintenance & Support Contacted

* adjusted edge sale 600k