Shared mobility is changing the way Shared mobility is changing the way

we travelwe travel

And local policies can support itAnd local policies can support it

Friso Metz, Trento, 20th February 2015Friso Metz, Trento, 20th February 2015

Topics

Trends

Shared mobility

Examples

Conclusions

Internet use in EuropeT

ren

d

Mobile internetT

ren

d

Social mediaT

ren

d

Music

The impact of digital

on the music industry

Tre

nd

SpotifyT

ren

d

Trend

From ownership to use & access

20th century:

hyper consumption

21th century:

shared consumption

Rachel BotsmanTre

nd

What about mobility?

What about mobility?

Forms of shared mobilityS

ha

red

mo

bil

ity

Carsharing

Carsharing Systems, The Netherlands

Traditional

Peer 2 peer

OneWay

Sh

are

d m

ob

ilit

y

Basic principles of car ownership

• Costs are invisible

• Always access

• Car becomes the default option

• Car use becames a habit

Sh

are

d m

ob

ilit

y

… and let no one say that I should make

less use of my car!

Sh

are

d m

ob

ilit

y

Basic principles of carsharing

• Costs of use are transparant and visible

• Wew, that’s expensive!

• Next time, I don’t use a car for local trips

• Using a car requires action

• Car becomes the last option

Sh

are

d m

ob

ilit

y

Benefits

• Travelling becomes cheaper

• (and a bit more adventurous)

• Less traffic

• Less pollution

• More street space

• More local contacts

• Low governmental investment needed

Sh

are

d m

ob

ilit

y

Traditional carsharingS

ha

red

mo

bil

ity

P2

P ca

rsha

ring

Shared mobility

Private carsharingS

ha

red

mo

bil

ity

Oneway carsharingS

ha

red

mo

bil

ity

Company carsharingS

ha

red

mo

bil

ity

Ca

rpo

olin

gShared mobility

Carsharing:

a one percent solution

• No one big solution for all mobility issues

• Carsharing is just one solution

• …but a critical one

• Carsharing supports a shift towards

walking, cycling, public transport, taxi, …

Sh

are

d m

ob

ilit

y

The future generationS

ha

red

mo

bil

ity

Government and carsharingS

ha

red

mo

bil

ity

Witkar, the world’s first carsharing project

Amsterdam, 1974

How to promote carsharing

Governments can:

•Join carsharing

•Challenge providers into action

•Promote carsharing

•Provide parking permissions

•Integrate it in the vision on the city

• sustainable, attractive and liveable cities

Sh

are

d m

ob

ilit

y

Zwolle, NL (120.000 inh)

• Parking regulations for carsharing

• Information on their website

• Supports the local initiative “autodelen

Zwolle”

• Promotion in meetings with residents

Exa

mp

les

Zwolle, NL (120.000 inh)

Meeting with residents

Exa

mp

les

Nijmegen, NL (170.000 inh)

• Subsidy for extra Greenwheels cars

• Promotion campaign

Exa

mp

les

Castricum, NL (35.000 inh)

Alderman opens

new Greenwheels

car

Positive media

attention!

Exa

mp

les

Bunnik, NL (10.000 inh)

• Active community organises carsharing

Exa

mp

les

Boerdonk, NL (765 inh)

Village car in stead of local bus line

Exa

mp

les

Tolg, SE (500 inh)

Carpool app for villagers

Exa

mp

les

Shared mobility: embrace it!

• More choice for people

• Nicer cities

• Increased accessibility of the countryside

• Support of local business

• Sustainable mobility

Co

ncl

usi

on

Thanks for your attention

Friso Metz

friso@matchmobiliteit.nl