Total shopping freedom.

Design by: Ben DedrickStudent Project General Assembly UXDi, Winter 2013

Shameless is a mobile shopping application for fashion-conscious shoppers who are tired of being disappointed by products that don’t meet with their expectations. It has 360º views of all products (both on a model and on their own), close-ups of patterns and fabrics with care instructions, and unlike any other fashion app, a unique shipping system that invites shoppers to try on items themselves before they commit to keeping them.

About the Project:

Shameless is a project that started in the General Assembly UXDi class. Its objective is to create a shopping experience that removes long-standing barriers to online fashion sales by giving customers confidence in their purchases.

The Shameless team was given the constraint of creating a shopping application specifically for mobile platforms.

Prototype

Womenswear Women’s Tops Model View

Design Research

Methods:Multiple semi-structured interviews with Alice to identify potential opportunities for new app ideas.

Findings:Alice hates crowds and buys a lot of stuff online, but not clothing. Why?

Opportunity:Because it’s too difficult to have confidence in what you’re buying. This is a solvable business problem, but requires a new approach to the purchase/return process and more consistent, thorough product information.

Iterations

Initial user tests lead to a series of changes:

- Early versions had a slightly different name...

- “Where’s the search bar?”

- Removed app’s (substantial) barrier to entry.

- Refined shipping/return process.

Prototype

Six users were asked to tap through a first-run experience of the app, from startup to checkout of a single-item purchase.

This lead to a few more changes:

- 3/6 users encountered difficulty with the visual clarity of menus.

- One user requested expanded product info (e.g. 360º turns in Model View).

These changes were incorporated into the final Shameless prototype.

Thank you!

Ben Dedrickbdedrick@gmail.com

(Now go buy something!)