Post on 06-Aug-2015
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.
Shaking Up Social 2015#SUS15
Heather EnglishAccount Coordinator
heather@anvilmedia.com@heather_english
Nathan LattanziSocial Media Specialist
nathan@anvilmedia.com@nathanlattanzi
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.2
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Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.3
2014 Highlights
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.4
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.5
Predictions
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.6
Video Pay-To-Play Advanced Targeting
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.7
What you can do now…Publish video content natively to Facebook
Support distribution through paid media
Watch the data – prepare to optimize
Start small – test ads to see what works
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.8
Video Pay-To-Play Ecommerce
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.9
What you can do now…Publish video content natively to Twitter
Test with organic (while it lasts)
Boost content with paid
Embrace Twitter Cards
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.10
Sponsored Posts (Images) Sponsored Posts (Video) Facebook’s Impact
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.11
What you can do now…Create a content plan
Establish a test budget
Target audience research
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.12
Business Account Promoted Pins Analytics
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.13
What you can do now…Set up a new business account
Map content to audience interests
Utilize Pinterest Analytics
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.14
Snaps Stories Discover
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.15
What you can do now…Create an account
Develop a content strategy
Be creative!
Save and cross-promote content
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.
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Key Takeaways—Upload video natively to platforms—Set aside budget for social—Test, measure and optimize—Create content that tells a story
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Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.17
And remember…No matter what changes across these social media platforms, always be thinking about your business objective.
Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.
Thank you!
anvilmedia.com
Heather EnglishAccount Coordinator
heather@anvilmedia.com@heather_english
Nathan LattanziSocial Media Specialist
nathan@anvilmedia.com@nathanlattanzi