Module 8.5

Marketing through Social Media

Jim Beach & Chris Hanks

© School For Startups. All Rights

Reserved.

Personal View

“I am wearing socks!” “Maybe some coffee?” “Off to bed”

“Taking chunks of skin out of delicate areas hurts”

Slide 8-5.2

© School For Startups. All Rights

Reserved.

Importance• 96% of Gen Y Has Joined a Social Network

• Social Media Bigger than Porn• 1 in 8 Couples Married Last Year Met

Online• FaceBook 4th Largest Country

• Boston College Quit Giving eMail Addresses

• Over 200 Million Blogs• 78% Trust Peer Recommendations – 14%

Trust Ads• 70% of 18-34 Year Olds Watch TV on Web,

Only 33% on TiVo, 25% on Their Phone

Slide 8-5.3

© School For Startups. All Rights

Reserved.

Overall StrategyTo Please Your Customers = The Customer Is Always RightSatisfy Every Customer Need

With Social Media….

To Reach Them = Wherever They Are

Slide 8-5.4

© School For Startups. All Rights

Reserved.

Overall Strategy (part 2)

SEO = Search Engine Optimization

SMO = Social Media Optimization

SEO = SALES Engine Optimization Slide 8-5.5

© School For Startups. All Rights

Reserved.

Be Wherever Your Customers Are

Slide 8-5.6

© School For Startups. All Rights

Reserved.

Who Are the Social Media Players?

Slide 8-5.7

© School For Startups. All Rights

Reserved.

But We See It this Way!

Slide 8-5.8

© School For Startups. All Rights

Reserved.

Slide 8-5.9

© School For Startups. All Rights

Reserved.

The IMPORTANT Social Media?

Slide 8-5.10

© School For Startups. All Rights

Reserved.

MySpace

• Only Use MySpace if You Are a Band, Filmmaker, Comedian, etc.

• Declining Property with No Profit• Easily Replicated by Facebook• Will Be Dead Soon• Ignore

Slide 8-5.11

© School For Startups. All Rights

Reserved.

YouTube• What Happens in Vegas Stays on YouTube!• Income of $250m on Costs of $700m• Over 100 Million Videos• Average Video Length 2 minutes 46 seconds• 77% Watch More Videos than They Planned

Slide 8-5.12

© School For Startups. All Rights

Reserved.

YouTube• Average of Uploader 26.5 Years• 80% Amateur Created. 35% USA. <50%

English• Must Have Your Own Channel• Second Largest Search Engine in the World• On Google, 3rd or 4th Item Will Be Video

Slide 8-5.13

© School For Startups. All Rights

Reserved.

YouTube Channels

Slide 8-5.14

© School For Startups. All Rights

Reserved.

Twitter

• 140 Character Instant Blasts to Followers• Follow to Be Followed• Allows Users to Ask Questions of You

Slide 8-5.15

© School For Startups. All Rights

Reserved.

Twitter

• Allows Instant Sales Promotions “Half Price for the next hour!”• 80% of Usage from Mobile Devices = Think About Bad Customer Experiences!• Fastest Search Engine – Iran • Customer Service Engine – Q&A

Slide 8-5.16

© School For Startups. All Rights

Reserved.

LinkedIn

• The average LinkedIn member is 39 and makes $139,000 per year.• The Facebook for adults?• 80% of Companies Use LinkedIn as Their Primary Tool for Job Searches

Slide 8-5.17

© School For Startups. All Rights

Reserved.

LinkedIn Profile

Slide 8-5.18

© School For Startups. All Rights

Reserved.

LinkedIn Profile (part 2)Friend These People!

Slide 8-5.19

© School For Startups. All Rights

Reserved.

Facebook• Most Facebook users are 18 to 35.• However, the fastest growing demographic is women over 55.• Super-easy Way to Build a Personal Webspace

Slide 8-5.20

© School For Startups. All Rights

Reserved.

Facebook• “Groups” are Good for Discussion Forums and Inviting People to Your Events.•Make Your Group's Name Something Popular and Searchable.

• Create Both a Page and a Group• 1.5 Million Pieces of Content Shared Daily

Slide 8-5.21

© School For Startups. All Rights

Reserved.

Building Friends on Facebook

• A Page Is a Home for Your Business. A Web Presence for a Person, Group, or Business.

Slide 8-5.22

© School For Startups. All Rights

Reserved.

Building Your Friends List

• Try to Send Out 20 or 30 Friend Requests per day. Don't Go Above 50 or the Facebook gods May Chasten You.

• Find Friends by Searching for Common Interests

Slide 8-5.23

© School For Startups. All Rights

Reserved.

Building Your Friends List• Let Facebook Find Friends for You by

Letting It Pull Addresses from Your e-Mail• You Can Buy an e-Mail List but It's

Considered a Little “black hat” or Tacky.

Slide 8-5.24

© School For Startups. All Rights

Reserved.

Groups – 8,600 Entrepreneur Groups

Slide 8-5.25

© School For Startups. All Rights

Reserved.

Making FriendsFriend These People!

Slide 8-5.26

© School For Startups. All Rights

Reserved.

Once You Have Friends, Then What?

• Soft-Sell Them• Coupons, Offers for “My Closest Friends”• Tell Them When You Close a Big Deal• Keep Them Informed of Your Business

Slide 8-5.27

© School For Startups. All Rights

Reserved.

Once You Have Friends, Then What?

• Inform Them• Make Them Laugh• Invite Them to Things• SHARE• BLOG

Slide 8-5.28

© School For Startups. All Rights

Reserved.

Across All Social Media…..

• TweetDeck • Automater – Sends Feeds on a Schedule• Connect All with Website• Tagging People – Anything Can Be Tagged,

Message Sent, Allows You to Follow It – Great for a Press Release

Slide 8-5.29

© School For Startups. All Rights

Reserved.

Across All Social Media…..

• Offer Incentives on Twitter – Exclusivity and Makes a Tweet Value-Added

• Keep Yourself on People’s Minds - “I sold a house today” Reminds Friends You Sell Houses

Slide 8-5.30

© School For Startups. All Rights

Reserved.

Consolidators Like TweetDeck

Slide 8-5.31

© School For Startups. All Rights

Reserved.

Universal Rules

• Have Something to Say = Value Add

• Users Have a Short Attention

• You Must Answer the “What's in it for me?” in a Compelling Way for the User.

Slide 8-5.32

© School For Startups. All Rights

Reserved.

Universal Rules

• Must Be Natural to You!

• Try to Reserve Names in All, Consistently

• Blog Increases Traffic by 97%, and Drives SEO

Slide 8-5.33

© School For Startups. All Rights

Reserved.

Scheduling Software for AutoTweeting

Slide 8-5.34

© School For Startups. All Rights

Reserved.

Where Do You Find Content?• eMails Become Blogs • Forum Posts and Controversies Become Blogs• Video Your Events and Post• Interview Customers• Retask Company Data as a PR

Slide 8-5.35

© School For Startups. All Rights

Reserved.

Where Do You Find Content?• Share Lessons You Learn• What Your Customers or Friends Are Tweeting

About = LISTEN• Yahoo Answers – Become an Expert• Shared Content – Funny, New, Relevant

Slide 8-5.36

© School For Startups. All Rights

Reserved.

Tracking the Results

Slide 8-5.37

© School For Startups. All Rights

Reserved.

THANKS!

Next: Lesson 6 WordPress

Buy or Review!

Slide 8-5.38