sex and the startup

HOW TO BE AWESOME ATMARKETING TO WOMEN

@carleyknobloch#startupsex

Digitwirl.com

Sex and the Startup @carleyknobloch #startupsex

women control 85% of purchasing decisions for the home

women influence 90% of consumer electronics purchases*

60% of women own a smartphone**

82.8% of those women use apps**

* CEA, 2012 ** Piedmont, 2011

statistics

Sex and the Startup @carleyknobloch #startupsex

90% of women say they don’t feel understood

by advertisers

Tweetable Tip:

Sex and the Startup @carleyknobloch #startupsex

@carleyknobloch marketing to women? pink and sparkly

won’t cut it. #sxsw #startupsex

Tweetable Tip:

Sex and the Startup @carleyknobloch #startupsex

@carleyknobloch women aren’t one big group. except when we

go to the ladies room. #sxsw #startupsex

NAME AGE STATUS KIDS LOCATION CAREER HHIWHAT SHE

READSWHERE

SHE SHOPS

Sarah 35-45 Married School age SuburbanStay-at-

home mom$100K

Parents, Real Simple

Amazon, Target,

Gap

Elyse 21-28 Single No Urban Freelance $50-75KBlogs, People,Lucky

Urban Outfitters, American Apparel

Michelle 35-45 Single No UrbanCorporate Executive

$250KVanity Fair,Huffington

Post

Barneys,Couture

Susan 55-65 DivorcedEmpty nester

Suburban Teacher $80KTime,

Oprah Book Club

Banana Republic

customer avatar

Tweetable Tip:

Sex and the Startup @carleyknobloch #startupsex

@carleyknobloch ain’t nobody got time to figure out how your app works. #sxsw #startupsex

Sex and the Startup @carleyknobloch #startupsex

Women aren’ttech-challenged,

they’re time-challenged.

Clear (?)

clear?

Sex and the Startup @carleyknobloch #startupsex

Designing great products for women =

designing great products for people.

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Sex and the Startup @carleyknobloch #startupsex

@carleyknobloch features are swell, but stories seal the deal.

#sxsw #startupsex

Sex and the Startup @carleyknobloch #startupsex

Nikon s3010.1 megapixels

• 3x optical Zoom-NIKKOR glass lens

• 1280x720p HD Movies• in-camera image editing• shockproof/waterproof

Sex and the Startup @carleyknobloch #startupsex

Nikon s30• you can drop it in the

toilet• your kids can drool on it

• it can be thrown on the floor

• you can take underwater photos

Tweetable Tip:

Sex and the Startup @carleyknobloch #startupsex

@carleyknobloch having women on your team helps you reel more

in. #sxsw #startupsex

thank you so much!

FEEDBACK? YES PLEASE!

sxsw.tv/d7q

SAY HI!

carley@carleyk.com

@carleyknobloch