Post on 02-Jun-2018
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NATURES DELIGHT
-AN ADDICTION THAT IS DEFINITELY GOOD FOR YOU
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Established in the Year 2010.
By three friends Maria ,
Disha , Jyoti.
It was opened at Nariman
Point.
Various new flavors were
introduced.
INTRODUCTION
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MISSION
At Natures Delight our priority is ourcustomers!
In fact the way we conduct our business is
built around customers feedback and
delivering products that fulfill their need.
Our mission is to
Provide customers of all ages to a
convenient , nutritious and flavorsome
alternative to fast-food.
We strive to provide food that is suited to
our customers active lifestyles
And most importantly we make 100%
natural juices and boosters , which are not
only healthy but incredibly tempting.
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PRODUCT
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Penetrating pricing strategy is
used by our juice centre Nature
delight.
This strategy was adoptedbecause:
To attract new customers
Create goodwill in Market
PRICING
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PL CE
We opened our juice centre at
Nariman point .
We target the college student ,
corporate people and most of our
customers are morning and evening
joggers and also for late night grub
The space of our juice centre is 800
sq.ft (approx).
The place has seating arrangement
and also you can order and drink inthe car.
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PROMOTION
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Anyone who comes in contact with
customers has profound effect. It can
be positive, negative, or can be
customer satisfaction. The reputation
of a brand lies in the hands of people
who comes in contact with customers
who deal with them. Therefore:
I. Training and development
II. Proper motivationIII. Having a right attitude towards
customer
These are the most essential things
PEOPLE
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Natures deli ght:
We are having around about 20
employees in our natures delight as thereare 2 shifts of the staff.
DESIGNATION:
2 Managers
4 skilled employees for preparation of
juices and milkshakes
5 counter persons
3 cleaners
2 security guards
4 delivery boys for Home Delivery
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Training and Development Programmes:
Special 2 week training programme isconducted for skilled employees who
prepares the delighted juices and milk
shakes
So as the same is given to a managerbut manager is with extra experiences.
Counter person is given 1 week special
training like how to deal with our Ideal
customers
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The process of giving a service, and the
behavior of those who deliver are crucial
to customer satisfaction issued such aswaiting times, the helpfulness of staff are
all vital to keep customers happy.
Customers are not interested in the
detail of how your business runs.
What matters to them is that the systemworks.
PROCESS
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Natures Delight has its own unique way of
process:
Unique ingredients specially made forNatures Delighted Customers
Recipe used is different from others for
unique taste.
Order is placed within the time period
of 10-12mins
At one time we have capacity to take
50 juice at on stretch and can serve
efficiently.
Our seating capacity is about 30
people.
Target time a customer orders and
enjoy their juice and leave from our
center is aprox 25 to 30 minutes.
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We, at Natures Delight Juice
Centre take a great deal of
pride in maintaining the
utmost quality and making
our juices and pay immenseattention to our customers-
we provide our customers
with best quality to gain their
trust add that to the greatarray of products and
consistent performance and
thats what Natures Delight
Juice Centre experience is all
about.
WHY US???
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PHYSIC L EVIDENCE
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YouthExperimental and
more buying power
Working People
Fitness Conscious People
T RGET M RKET
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The new green smoothie diet is
power-packed with nutrition.
Green vegetables have the
ability to transform sunshine
into the food that all creatures
consume.A green smoothie diet will
cleanse your digestive system,
lungs, liver and uterus. So if
you are a smoker, this is anexcellent supplement to your
diet.
INNOV TION
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SERVICE RECOVERY PL N
Tie-ups with gyms
Birthday parties
Change promotion schemes
Change pricing strategy
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GROUP MEMBERS
Maria Boltwala-6
Aisha Furniturewala-12
Urvi Panchal-27
Disha Parmar-29Avinaash Dawra-70
Taruna Manwani-71
Jyoti Solanki-72