Seven laws for tablets and newspapers - how to use the Android and iPad tablets to get the most...

7 tablet laws

@henkvaness

for newspapers

www.linkedin.com/in/searchbistro

Monday, October 11, 2010

screenshot Google

...Apple?

screenshot Google

... newspapers?

http://news.cnet.com/8301-13579_3-20018717-37.html

Tablet laws for newspapers

1. SCREEN SIZE IS LIMITED...Tablet laws for newspapers

you can’t show it all

it simply doesn’t fit

it simply doesn’t fithttp://www.uxmag.com/design/ipad-user-experience-guidelines

2. BUT IT’S STILL A BIG, BRIGHT WORLDTablet laws for newspapers

small text/graphics won’t work

small text/graphics won’t workhttp://www.informationarchitects.jp/en/designing-for-ipad-reality-check/

3. ONE SCREEN A TIMETablet laws for newspapers

you can’t multitask

you can’t multitaskhttp://www.uxmag.com/design/ipad-user-experience-guidelines

4. THERE IS DELIBERATELY NO HELPTablet laws for newspapers

‘help’ consumes valuable space

besides, it’s mobile. no time to RTFM

http://www.uxmag.com/design/ipad-user-experience-guidelines

5. NO MOUSE. NO KEYBOARDTablet laws for newspapers

tablets are tactile

6. YOU DON’T OWN LOCATION & TIMETablet laws for newspapers

people WILL read you anywhere,help them to find stuff

Discovering User Context With Mobile Devices: Location and Time ...

7. APPS ARE CHEAP OR FOR FREETablet laws for newspapers

$0 $0.99 $1.99

http://techcrunch.com/2010/10/01/distimos-q3-app-store-breakdown-games-free-apps-and-more/

the tablet laws

use the screen

the tablet laws

use the screen be simple

the tablet laws

use the screen be simple be clear

the tablet laws

tactile GUI the tablet laws

tactile GUI offer utilities the tablet laws

tactile GUI offer utilities be cheap/ free the tablet laws

edit fat use the screen be simple be clear

tactile GUI offer utilities be cheap/ free the tablet laws

let’s discuss 3 tablet laws

1. choose

3. use the screen

2. offer utilities

be simplebe cleartactile GUI cheap / free

http://www.iphonelah.com/star-walk-ipad-apporiginal presentation contained longer movie here

Web, PDF or Editor’s Choice?

What worked for you? Yup, the editor’s choice did...

http://www.iphonelah.com/star-walk-ipad-apporiginal presentation contained longer movie here

Web, PDF or Editor’s Choice?

1. edit

Constrain yourself.

1. edit

Constrain yourself.

Better a few stories done great then a lot of mediocre stuff

original presentation contained longer movie here www.flipboard.com & http://www.acrylicapps.com/times/

But I want to sell copies online!

Your public makes its own copies

http://www.guardian.co.uk/iphone original presentation contained longer movie here

2. Have services. Add value

http://www.guardian.co.uk/iphone original presentation contained longer movie here

3. Use the screen

original presentation contained longer movie herehttp://www.9to5mac.com/15377/Yahoo-iPad-app-detailed

original presentation contained longer movie hereWSJ for iPad - WSJ.com

Basler Zeitung

original presentation contained longer movie hereBasler Zeitung for iPhone, iPod touch, and iPad on the iTunes App ...

http://www.youtube.com/watch?v=7qcdIGdizSw

suggestions for nrc

suggestions for nrc• make new stand alone apps (Vraag van

vandaag / Recepten / Photo’s /reviews etc.)

• improve current app (GUI, utilities, search)

• understand that ‘app public’ is >70% no subscriber of paper and vice versa.

• Segmental information on mobile devices, mass audience gets the news paper

• improve your workflow (pre press)

• .........

contact:

@henkvanesshenk@vaness.nl

www.linkedin.com/in/searchbistro

Seven laws for tablets and newspapers - how to use the Android and iPad tablets to get the most...

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Transcript of Seven laws for tablets and newspapers - how to use the Android and iPad tablets to get the most...

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