Post on 11-Nov-2014
description
www.prunsvirata.blogspot.com
pRUNSViRATA
v55 Marketing Management
Session 8 : September 9, 2011
Pao Virata
V55 AGSB Hypermarketing Management Class
Session 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
http://www.slideshare.net/nezz29/ch3-gathering-information-and-scanning-environment
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 3 Marie Ness Cabahug
pRUNSViRATA
http://solcapala.blogspot.com/2011/09/top-10-concepts-in-chapter-4.html
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 4 Mirasol Capala
pRUNSViRATA
http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 5 Fran Collantes
pRUNSViRATA
http://www.slideshare.net/briand_09/10-concepts-chapter-7-analyzing-business-markets# www.prunsvirata.blogspot.
com
Top 10 ConceptsChapter 7 Briand Dayday
pRUNSViRATA
http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 9 Maureen Lee
pRUNSViRATA
http://manekamalibago.blogspot.com/
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 10 Maneka Malibago
pRUNSViRATA
http://www.slideshare.net/sherryloumarzo/ch11-dealing-with-competition-marzo
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 11 Sherrylou Marzo
pRUNSViRATA
http://www.slideshare.net/Homieboi/markma-10concepts#
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 12 Homer Novilla
pRUNSViRATA
http://pascualjuancho.blogspot.com/2011/09/top-10-concepts.html
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 13 Juancho Pascual
pRUNSViRATA
http://www.slideshare.net/phyxsiuss/chapter-14-developing-pricing-strategies-and-programs-9186948
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 14 Nice Quitoriano
pRUNSViRATA
http://www.slideshare.net/diram28/chapter-15-designing-and-managing-integrated-marketing-channels#
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 15 Divya Ramchandani
pRUNSViRATA
http://tualitorphory.blogspot.com/2011/09/top-10-learning-concepts-managing-mass_08.html
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 18 Theresia Situmorang
pRUNSViRATA
http://www.slideshare.net/paolovirata/paoloviratachap20-tenconceptssummary-9166218#
www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 20 Paolo Virata
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts
www.prunsvirata.blogspot.com
Presented Top 10 ConceptsChapter 9 Maureen Lee
pRUNSViRATA
http://www.slideshare.net/Homieboi/markma-10concepts#
www.prunsvirata.blogspot.com
Presented Top 10 ConceptsChapter 12 Homer Novilla
pRUNSViRATA
http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html
www.prunsvirata.blogspot.com
Presented Top 10 ConceptsChapter 5 Fran Collantes
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
Analogy of the Shirt
Learn by Coaching Uses an Innovative Approach to Learning Marketing Concepts by Asking the Student to Think Like a Professor
Learning by Coaching for Marketing Concept Mastery
www.slideshare.net
www.prunsvirata.blogspot.com
vCoach Bong discussed some important key points for Session 8 and these are the following…..
pRUNSViRATA
Positive equity adds value to a product Negative equity drags down vale of the product We put brand to repeat sales We want to satisfy customers Perceived value is how much they get from what
they pay You have to offer the benefits to your customers
www.prunsvirata.blogspot.com
vCoach Bong mentioned key ideas for session 8 and these are the following……
pRUNSViRATA
If you continue to deliver to your customers they become loyal to you
Don’t over promise, the best thing is to under promise and over deliver
Not all customers are valuable because some are not profitable
You have to manage a database for customers you want to keep
www.prunsvirata.blogspot.com
vCoach Bong mentioned key ideas for session 8 and these are the following…… (con’t)
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
Let’s help one another master concepts for the midterms. See this file…
http://www.slideshare.net/josephdeungria/hm-concept-mastery-10-multiple-type-questions
Use this template so that your files can be combined to create the midterm exam. Suggest you use your previous assignment as the starting point.
http://www.slideshare.net/josephdeungria/hm-downloadable-template-for-10-multiple-type-questions
www.prunsvirata.blogspot.com
Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong
pRUNSViRATA
Use this as a guide to better appreciate the difference between a good and bad question.
http://www.slideshare.net/josephdeungria/learning-marketing-by-asking-better-questions
www.prunsvirata.blogspot.com
Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong (con’t)
pRUNSViRATA
Email PowerPoint File by Thursday, Sept. 15, 11:59 PM - vcoach.serves@gmail.com
Embed in Blog – Post should load in 20 seconds
Post in FB – reply to this topic – v55 20 Year Hypermarketing Plan - Discussion Board - https://www.facebook.com/topic.php?uid=108200742563139&topic=261
www.prunsvirata.blogspot.com
Session 9 AssignmentSubmission Guidelines
www.prunsvirata.blogspot.com
pRUNSViRATA
v55 Marketing Management
Session 8 : September 9, 2011
Pao Virata
V55 AGSB Hypermarketing Management Class
Session 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission