Post on 07-Aug-2015
INGITE CANVAS
CAN YOU FIND EARLY ADOPTERS?
CAN YOU SELL EARLY ADOPTERS?
CAN YOU BUILD A PRODUCT THEY LOVE?
?
Can you… get lots of customers?
How most startups launch
Business Plan LaunchProduct Development
Learning happens here!Months / Years
Lean Startup
Customer Interviews
ProductDevelopment
Business Model
Learning happens here! Months / Years
Paul Smith X X A bigger problem was having no time!
XX X
X X
X X X
Mark Briggs
Sipho NdlovuMichael
Mandy
Greg
Linda
Julian
Richard
Siya
24
X
X
6
Older customers
Lived in a rural area!
CAN YOU… find early adopters? Customer definition
1 Do 1 round of interviewing
2 Write up actual results
3 Analyze what you have learned- Improve customer definition- Change the customer defintion- Better define the customers - Better define the problem - Find a bigger problem
Customer problem
Expected result
Actual result
Insights
Plan a new experimentCustomer definition
Goal: Improve your ability to find early adopter (Customers with a problem they have taken action to solve / dissatisfied with current solution)
2 Write your actual results on a sticky note and stick it on the canvas
Customer problem
Expected result
Actual result
Insights
Customer definition
Customer problem
Expected result
1 / 10 Spent money, time or effort
10 / 10 Spent money, time or effort
Keep running experimentsCustomer definition
1 Plan experiment 2 Do problem interviews 3 Analyze results & improve 4 Plan new experiment
Customer problem
Expected result
Actual result
Insights
Customer definition
Customer problem
Expected result
1 / 10 Spent money, time or effort
10 / 10 Spent money, time or effort
Actual result
Insights
Customer definition
Customer problem
Expected result
Actual result
Insights