Managing the

fuzzy front-end

of a design brief

. Vasia Chistoulaki

Hello!Vasia Christoulaki

DESIGN FOR FUTURE

@VasiaChr I @D4F_org

@VasiaChr I @D4F_org

IT’S ALL

GREEK

TO ME

#SDinGov

GREECE

ECONOMIC CRISIS

GREXIT

CAPITAL CONTROLS

ACROPOLIS

ANCIENT GREEK CIVILAZATION

SUMMER VACATION

GREEK ISLANDS

LOCAL CUIZINE

DESIGN…??

@VasiaChr I @D4F_org

DESIGN

Graphic Design

Interior Design

Product Design

Interaction Design

UX Design

Service Design ?

.

@VasiaChr I D4F_org

Using design to transform

services and organizations

in the context of a great

socio-economical crisis

@VasiaChr I D4F_org

@VasiaChr I D4F_org #SDinGov

@VasiaChr I @D4F_org

Unicorns

are the FUTURE

#SDinGov

Test and iterate

@VasiaChr I @D4F_org #SDinGov

People with new skills

vs

Organizations from the 19th century

.

@VasiaChr I @D4F_org #SDinGov

@VasiaChr I @D4F_org #SDinGov

WE CANNOT

AFFORD

NOTTO CHANGE

@VasiaChr I @D4F_org #SDinGov

.

One step at

a time…(?). .

@VasiaChr I @D4F_org

THE PUBLIC SECTOR

DESIGN LADDER –

DESIGN COUNCIL (2013)

THE TRAINING PROGRAM

@VasiaChr I @D4F_org #SDinGov

Public organizations do design.

THE TRAINING PROGRAM

@VasiaChr I @D4F_org #SDinGov

1/

Create internal design capacity

while solving current organizational

challenges

THE TRAINING PROGRAM

THE TRAINING PROGRAM

@VasiaChr I @D4F_org #SDinGov

2/

A systemic approach:

Strategy guides design AND

design guides strategy.

THE TRAINING PROGRAM

COMBINE TOP-BOTTOM AND BOTTOM TOP APPROACH

@VasiaChr I @D4F_org #SDinGov

THE TRAINING PROGRAM

Employees’ needsUsers’ needs

Business ModelStrategy

Create briefs for participantsCo-design the training

Do the training

Inform strategy through design

outcomes

@VasiaChr I @D4F_org

THE TRAINING PROGRAM

Creating the right user

research strategy

.

#SDinGov

@VasiaChr I @D4F_org #SDinGov

3/

Design = People, Systems & Change

Managing change through people

.

THE TRAINING PROGRAM

It takes two to tango!.

.

@VasiaChr I @D4F_org

REFLECTION – OVERCOMMING BARRIERS

#SDinGov

@VasiaChr I @D4F_org #SDinGov

An organization in identity crisis

.

REFLECTION – OVERCOMMING BARRIERS

@VasiaChr I @D4F_org #SDinGov

Service design is

organizational design

.

REFLECTION – OVERCOMMING BARRIERS

@VasiaChr I @D4F_org #SDinGov

Selling co-design helps in buy-in

but are organizations ready

to support it?

.

REFLECTION – OVERCOMMING BARRIERS

@VasiaChr I @D4F_org #SDinGov

When it comes to

public commissioning …

TIME is your enemy!

.

REFLECTION – OVERCOMMING BARRIERS

@VasiaChr I @D4F_org #SDinGov

If I could change 1 thing…

Create “hot groups”

.

REFLECTION – OVERCOMMING BARRIERS

@VasiaChr I @D4F_org #SDinGov

How might we…

manage ambiguity and fuzziness

during the initial phases of a brief ?

.

REFLECTION – OVERCOMMING BARRIERS

@VasiaChr I @D4F_org #SDinGov

Create frequent feedback loops

.

REFLECTION – OVERCOMMING BARRIERS

@VasiaChr I @D4F_org #SDinGov

Our biggest mistake…

Have a big vision

But start small and then scale

.

REFLECTION – OVERCOMMING BARRIERS

THE DOUBLE DIAMOND…. BEFORE THE DOUBLE DIAMOND

.

@VasiaChr I @D4F_org #SDinGov

If I could do it again….

I would do it ALL different!

.

REFLECTION – OVERCOMMING BARRIERS

Thank you!

.Vasia Christoulaki

@VasiaChr I @D4F_org