Serve DC Workshop: 7 Social Media Secrets of Nonprofit Digital Storytelling

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On May 21, 2014, I facilitated a workshop on the "7 Social Secrets of Nonprofit Digital Storytelling" for my client, Serve DC.

Transcript of Serve DC Workshop: 7 Social Media Secrets of Nonprofit Digital Storytelling

7 Social Media Secrets of Nonprofit Digital Storytelling WorkshopServe DC - May 21, 2014ANANDA LEEKE, DIGITAL COMMUNICATIONS PROFESSIONAL

ANANDALEEKE.COM

What does a digital story do?

What does a digital story do?

Informs, Inspires, Invites, and Influences

What is your best source of digital stories?YOU refers to your organization’s staff, clients, interns, volunteers, Board/Advisory Committee members, donors, community partners, and other local stakeholders.

What is social media?

Social Media Secret #1: Define Your Social Media Goals.Why does your organization want to use social media to tell its stories?

Social Media Secret #2: Know Your Audience.

Social Media Secret #3: Know Where Your Audience Lives Online.

Social Media Secret #4: Become Your Audience’s Digital Neighbor.Maintain an active digital presence on the same social media sites that your audience belongs to.

Social Media Secret #5: Know What Types of Digital Stories Appeal to Your Audience.

Social Media Secret #6: Develop A Plan to Tell Your Digital Stories.

Social Media Secret #7: Evaluate Your Digital Storytelling Efforts Weekly, Monthly, Quarterly & Annually.

Have Fun Telling Your Digital Stories!

AnandaLeeke.com, @AnandaLeeke (Ananda Leeke on all social media channels) & 202.607.3509