Post on 12-Mar-2016
description
SEARCH ENGINEOPTIMIST
SEOPORTFOLIO
YourWebsite
SEARCH ENGINEOPTIMIST
Blog SEO Copywriting
Take existing content from other sources and SEO optimize for high-traffic, low-competition search terms. In this example, keyword is "pay for performance legal". Determine best terms using paid tools such as Wordtracker, then optimize & format copy, then post using Typepad or WordPress.
P1
SEARCH ENGINEOPTIMIST
Adwords Campaigns
Broad Google Adwords PPC campaigns of several thousand dollars per month. Both Search and Content Network. A/B ad copy & landing page testing. Bid management to keep costs down & traffic up.
P2
SEARCH ENGINEOPTIMIST
Google Adwords Web Interface
New campaign creation and bid management on existing campaigns. Balance site traffic against average CPC (Cost Per Click). Responsible for ensuring project kept under budget.
P3
SEARCH ENGINEOPTIMIST
Adwords Editor
P4
Adwords Editor is a professional tool with capabilities beyond what the standard web interface allows. Important for large, complex campaigns needing close supervision and constant changes.
SEARCH ENGINEOPTIMIST
Social Media Campaigns
P5
Example of social media campaign schedule. Included press releases, SEO audit, social media tagging, cross-postings in other media such as Twitter, blogs and newsletter emails, and analysis of traffic results.
Examples of social media sites utilized for campaigns.
SEARCH ENGINEOPTIMIST
Google Analytics
Analytics is one of the primary methods used to track traffic to websites. Information provided includes percentage of traffic due to search versus links, long-term trend analysis, visitor behavior and more. Essential for optimizing traffic flow, keyword analysis, and A/B testing.
P6
SEARCH ENGINEOPTIMIST
Weekly Rankchecking of Important Keywords
Regular reporting of PayScale's current ranking for 300+ keywords, such as "pay for performance legal". Columns show rankings from Dec 09 until now. Two columns towards right show rise or fall in rankings over time. New keywords are recorded and rankchecked every week, with trend-analysis conclusions reported to relevant people.
P7
SEARCH ENGINEOPTIMIST
Carl LarsonI n t e r n e t M a r k e t i n g
206.349.8112carl.the.seo.guy@gmail.comLinkedIn: /CarlLarsonSeattle
Carl is a dedicated Search Engine Specialist, trained in the use of SEO copywriting, site
traffic & ranking analysis, pay-per-click advertising, social media campaigns and online
reputation management. He uses the leading industry tools, such as Adwords Editor,
Analytics, Wordtracker and Rankchecker. Currently contracting for PayScale.com, he
also freelances for small businesses that are in need of local SEO work. Clients have
included lawyers, fencing and deck companies, talent agencies and website design
firms. As a reliable and easy-to-work with professional who takes on each new project
and site as if it were his own, Carl would be an asset to any company needing to
increase their site traffic, reputation, and their bottom line.
SEO
Google Adwords
Local SEO
Analytics
Social Media
Reputation Mgmt
Sample Client Sites
payscale.com allaroundfencewa.com schurmanlaw.com thesmartdept.com
P8