SEO with WordPressPresented by Gary Magnone | March 24, 2012

First Off, Who Am I?

Name: Gary MagnoneTitle: Senior SEO

StrategistCompany: Thunder SEO

Twitter: @garyjmagLinkedIn:

linkd.in/gmagnoneRead My Posts: Blog

The Inbound Ecosystem

Source: http://mz.cm/GHR1Lf

Why SEO?

Over 1 Billion Searches Per Day

7.2 Billion Daily Page Views

87.8 Billion Searches Per Month

66.4% Search Engine Market Share

What Does That Look Like?

OK, So How Does SEO Work?

Getting Set Up

Install Analytics & Webmaster Tools

Allow Search Engines Access

Do This!

Not This

Permalinks

Avoid the default settinghttp://www.domain.com/p=123

Display Partial Post Excerpts

On-Site Optimization

Page-Level Optimization

Source: http://bit.ly/GM58My

Keyword-Rich

URLs

Short

Descriptive Use Dashes

URL: http://www.yourringshop.com/engagement-rings

Page Titles

Horribl

e!

BEST

Not Good Better

There’s a plugin

for that!

http://bit.ly/GHduWW

Meta Description

Don’t Do This!

Do This!

Meta Keywords

Heading Tags

<h1>Use to Describe the Content Below</h1>

<h2>Help Guide Users Through The Page</h2>

<h3>They Have Minimal Ranking Impact</h3>

On-Page Body Content

Create Valuable, Useful Content That DESERVES to Rank

Include Keywords

Naturally & Use

Synonyms

Do Not Over-

Optimize or Keyword

Stuff

Internally Link to

Relevant Pages on Your Site

Optimize Your Images

1.Use Keyword-Rich Filenames

2. Include Descriptive Alt Text

Internal Linking

There’s a plugin

for that!

http://bit.ly/GT2oNKhttp://bit.ly/GHduWW

Robots.txt

Disallow areas of your site that you don’t want Google to crawl

Careful not to disallow the wrong pages

301 Redirects

Source: http://selnd.com/GPryOh

There’s a plugin

for that!

http://bit.ly/GOY3hM

Canonicalization

There’s a plugin

for that!

http://bit.ly/GPWiRQ

• www.yourringshop.com• yourringshop.com• www.yourringshop.com/index.php• yourringshop.com/index.html• www.yourringshop.com/

default.htm• yourringshop.com/

XML Sitemap

There’s a plugin

for that!

http://bit.ly/GJkorF

Site Speed

There’s a plugin

for that!

http://bit.ly/GP64ochttp://bit.ly/GRIrpl

Spam & Security

There’s a plugin

for that!

http://akismet.com

Schema.org Microdata

There’s a plugin

for that!

http://bit.ly/GHA7ev

Audience Analysis&

Keyword Research

Social Listening & Demographic Data

http://bit.ly/GIQllB

Survey Your Customers

SEO Explorer

Anne is a 26 year old female with a marketing communications degree from UC Davis who started at Flash Fitness as an intern. Her major responsibilities include: maintaining the company’s website, social

networks, and newsletter, managing local mail campaigns, radio, tv, and off-site promotions,

coordinating marketing initiatives with sales staff

Anne Phillips, Marketing Manager, Flash Fitness

Enters the conversation during research/learning phase and looks for beginner content or asks questions

Example keyphrases: learn seo, beginner seo, how to do keyword research, how to choose a seo company

What keywords are they using?

Map the keywords to your content

http://bit.ly/GI3I5k

Page-Level Optimization

Source: http://bit.ly/GM58My

Content StrategyContent Strategy

Set Goals for Your Content

Increased pageviews & time on site

Increased likes, tweets & social shares

Increased referrals to product pages

What topics are trending?

Of course there’s a tool…

http://bit.ly/GPNDJO

Vary Your Content Types

http://bit.ly/GQrNLC

Create a Plan

Facilitate Sharing

There’s a plugin

for that!

http://bit.ly/GQ1RP3

Building Links

In-Content, Navigation, Footer, Ad SpaceWhere Link Appears

The Anatomy of a Link

Text or Image

Editorial/Reference, Reciprocal, Paid

Old or New

Link Format

Hyperlinked Keywords

Authority of Linking Domain

Type of Link

Age of Link

Anchor Text

Where Link Comes From

This is NOT Link Building

So What Is Link Building?

Your Website

Content-based

strategies

Link Attraction Providing

Help

Social Strategies

Giving away tools &

resourcesSponsorships

Community Interaction

Offline Relationships

http://bit.ly/GJN8W9

It’s About Connecting With People

Find Your Link Prospects

Use Social Media

http://bit.ly/GJ0Eac

Prioritizing Outreach

Establish a Contact ProcessFollow Blog Comment ReTweet @ Mention Email

Roberto Raymon ✔ ✔ ✔David Zinyama ✔ ✔

Jon Pianki ✔ ✔ ✔ ✔ ✔Kevin Garcia ✔

Christella Morris ✔ ✔Shaun Hensher ✔ ✔

Cathy Dew ✔

Scaling Email Outreach

http://toutapp.com

Thank You!

Questions?

@garyjmaggary@thunderseo.comthunderseo.com/blog

http://slidesha.re/GVuRER