Post on 17-May-2015
SEO For WordPress Sujan Patel
Who is Sujan?!Worked in the SEO industry for 10 years and with WordPress for 5 years Twitter.com/SujanPatel!" Facebook.com/SujanPatel!
Linkedin.com/in/SujanPatel!" SingleGrain.com/blog!
SEO Fundamentals!1. Keyword Research 2. Content Post Panda 3. Site Structure & Internal Linking 4. Most Important Elements 5. Social Signals 6. DON’TS!!!
Keyword Research!• Use Google search
to discover new keywords
• Identify keywords with commercial intent
• Aim for highest volume keywords with the lowest competition
Long Tail!
Keyword Research Tools!– Google Adwords – Keyword Discovery – Word Tracker – Word Stream – Spyfu – SEM Rush
The Golden Triangle!
CTR by Posi+on
Keyword Search Volume!• Use Google Traffic Estimator to estimate
number of clicks if you rank position 1
Good Content is King!• Panda’s are cute, until they eat your traffic!
Site Structure!
“Running Shoes”
“Nike Running Shoes”
“Shoes”
Internal Linking!
Most Important Elements!• Use Keywords in: – Page Titles – URLs – H1/H2 – Image Filename – Alt text (for images) – Title Attribute (for links)
• Canonicalization: Redirect non www to www (301 redirects)
Social Signals!
!SEO DON’TS!!
!• Don’t… – use tags, stop using tags!
– have broken links – have duplicate content or very similar post – too many ads and affiliate links
!SEO DON’TS!!!
!• Don’t… – have 404 pages & crawl errors
check Google webmaster tools for any errors �����
– irrelevant linking or link exchanges – low quality page (LESS IS MORE)
SEO Plugins!• Most of SEO for WordPress is done through plugins
SEO Plugins!1. Yoast SEO 2. RSS Footer 3. SEO Smart Links 4. Google XML Sitemaps 5. Redirection 6. SEO Friendly Images 7. W3 Total Cache 8. Social Buttons
Yoast SEO Plugin!• Breadcrumbs • Titles tags
Yoast SEO Plugin!• No Index the following
pages: Archive, Category, Pagina+on & Tag Pages
• No Follow low value pages & "read more link"
Yoast SEO Plugin!• Automated SEO Analysis�
RSS Footer!– URL: hMp://wordpress.org/extend/plugins/rss-‐footer/ – RSS Footer allows you add a text link to your rss so every scraper links back to you.
• Another way to get rid of Scrapers is to send Google a
DMCA addressed to the scrapper site and report them to webmaster tools
!SEO Smart Links !
!• URL: hMp://wordpress.org/extend/plugins/seo-‐automa+c-‐links/
• Automa+c Internal linking based on keywords
!Google XML Sitemaps!
!• URL: http://wordpress.org/extend/plugins/google-sitemap-generator/
• Auto create XML sitemaps every page/post you add
Redirection!• URL: http://wordpress.org/extend/plugins/redirection/ • Helps you redirect old pages to new urls
Helps pass seo value from old url to new
SEO Friendly Images!• URL: http://wordpress.org/extend/plugins/seo-image/ • Automatically updates images with "alt"
and "title attribute"
W3 Total Cache!– URL: http://wordpress.org/extend/plugins/w3-total-cache/ – Increase your site speed by caching
your site.
Social Buttons!• Digg Digg
http://wordpress.org/extend/plugins/digg-digg/screenshots/
• SexyBookmarks http://wordpress.org/extend/plugins/sexybookmarks/
• Get Social http://wordpress.org/extend/plugins/getsocial/screenshots/
Write: 30+ List Post Infographics Guest Blogging Less Content Build Rela+onships Comment on your favorite blogs Top Blogs in XYZ
BONUS: Traffic Driving Tips
Get in Touch!Slides: www.singlegrain.com/wordcamp Have questions? Contact me. Sujan Patel (415) 335-6852 sj@singlegrain.com www.singlegrain.com