SEO for startups

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google.me/+EricWu

@eywu

ericywu

searchsignals.com

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107070727278091110500

@eywu

ericywu

C A U S E

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crawlability

accessibility

usability

searchability

engage-ability

crawlability is making it easy for bots

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like diamonds, URLs are forever.

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plan and make them clean

yes: example.com/seo-for-startups/comments no: example.com/content/?id=57&title=seo%20for%20startups&cmnts=true    

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Google https://developers.google.com/webmasters/ajax-crawling/ http://qz.com/  

if you use AJAX shebang (#!) or push state

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there can be only one <link rel=“canonical”

href=“http://en.wikipedia.org/wiki/Connor_MacLeod” />

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accessibility is making your site available to everyone & thing

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section 508build for screen readers, +1 for bots •  <title> •  <h1>...<h6> •  <p>

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•  <img alt=“be descriptive”> •  <strong> •  <ul>, <ol>, <dl>

HTML5 + linked dataRDFa, microformats, open graph, schema.org

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be responsivethink mobile web

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usability is providing a kick ass experience

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want more juice? think clicks , not links

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page segmentationwhere you put stuff matters

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logo  register  |  sign  in  

stuff    |    we  sell    |    and    |    about  us  

privacy  policy    |    terms  of  service    ©  search  signals,  2012  

•  bad  “seo”  links  •  bad  “seo”  links  

•  insane  “seo”  links  •  insane  “seo”  links  

•  bad  “seo”  links  •  bad  “seo”  links  

http://www.huomah.com/Search-Engines/Search-Engine-Optimization/SEO-implications-of-Page-Segmentation-concepts.html

reducingbounce rate is good

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reducing search refinements is better

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send users to otherhigh quality sites

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searchability is using the words that people search on the most

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take keyword tools with a grain of salt

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•  Google Keyword Tool •  Google Trends •  Google Webmaster Tools •  Bing Webmaster Tools

•  Keyword Discovery •  KeywordSpy •  SpyFu •  WordStream

engage-ability is activating your audience to comment and share

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facebook comments

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Google+ & rel=author

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twitter

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QDF Query Deserves Freshness

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build links by building buzz

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use SEO to amplify your social efforts

plan your PR to maximize success

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C A U S E

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crawlability

accessibility

usability

searchability

engage-ability

http://bit.ly/mucker-seo

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APPENDIX

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Resources to ReadGoogle’s SEO Start Guidehttp://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdfMoz’s The Beginner’s Guide to SEO http://moz.com/beginners-guide-to-seo Search Engine Land’s Guide to SEO http://searchengineland.com/guide/seo

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