SEO for small / medium business 2013

DAVID SOTTIMANO

RIMINI, ITALIA

Marketing for small - medium businesses is

hard enough.

I know.

Now, digital marketing.

Oooh, SEO?

If I could describe my job..

How you probably feel.

Let’s do this one step at a time.

You took the first step and came here today.

Just have patience.

So you won’t burn your money.

SEO takes time – don’t expect quick

results.

If you want quick, use Adwords.

SEO

Adwords

The big question for all small / medium businesses.

Should you invest in SEO?

http://www.panoramic.it/

If I were consulting Antonio, this is what I would tell him

Yes. You need to build your great website with minimum

viable SEO in 2013.

@dsottimanohttp://www.panoramic.it/

<title> Hotel 3 stelle Rimini, hotel lungomare Rimini, hotel fronte mare Viserba | Panoramic - Ambient Hotels Rimini </title>

Lesson 1

Understanding types of search results and how to

get in.

Informational Transactional Navigational

Miglore spaiggia a

rimini

Type

Keyword

Ads (maybe), Wikipedia, News, Videos, Images,

Knowledge Graph

Common traits

PPC, Google ads, shopping

results

Hotels a rimini Panoramic hotels rimini

Ads (brand or brand bidding)

+ universal

Informational

Transactional

Navigational

Local can appear

anywhere.This is

where you always play

Lesson 2 –Are you strong enough?

Easy way to find out.

http://www.opensiteexplorer.org

More links = Higher PA & DA

Get more links.

http://www.seomoz.org/seo-toolbar

Turn it on!

“hotels a rimini” – Google Italia - Rimini

URL Posizionamento DA PA

http://www.booking.com/city/it/rimini.en.html

1 95 74

http://www.expedia.it/Rimini-Hotel.d6046889.Guida-Viaggi-Hotel

2 68 55

http://www.riminibeach.it/ 3 49 57

http://www.hotel.info/it/rimini/hotels-59306/

4 74 58

http://www.abcrimini.com/ 10 47 56http://www.panoramic.it/ - 28 40

Domain Authority - DA

Page Authority - PA

SEOs and business

owners have to work together to get links.

But not like this.

Do something cool.

Or shake hands to get...

real links from good

sites.

If you’re in this session, I’ll tell you what the

big companies are doing

How does a local business win in 2013

Get traffic from other

sites.

But do it fast!

Make sure you’re listed

on all the aggregators.

Of course.

Can you do better than this?

Target long tail keywords

Good job Antonio

You don’t need much money

to do PR

http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770

is

Get more reviews!

Change Wifi start page to

Google places.

Add more information

to your local listing

It looks better and helps you

rank.

More categories, description!

I promise.

Get Google business photos

http://maps.google.it/help/maps/businessphotos/get-started.html

http://www.google.com/intl/it_ALL/+/business/index.html

If I were you, I

would start using

Google +

Use PPC to justify SEO, or just make money.

To find search volume

To see if it that page converts

But please, stop doing this.

NO!

Have another way out.

Don’t rely on Google

traffic only.

DAVID SOTTIMANO

Lead Consultant, Distilled

David.sottimano@distilled.net

@dsottimano