SEO Copywriting Checklist: Is your content reaching your target audience?

Post on 24-Apr-2015

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Catch the video with narrative text at the SEOCopywriting.com blog: http://bit.ly/ZfyUG3. This installment of the SEO Copywriting Checklist series is about whether your content is optimized or keyphrase-free.

 I've heard from a lot of people that they are skipping keyphrase research. And of the several excuses for not doing this important, foundational SEO step, the BIG one is not having enough time.

 Tune in to learn why you have to buckle down and do the research not only to perform well in the search engine results, but also to provide insight into what your target audience is searching for, and what questions they may have.

Transcript of SEO Copywriting Checklist: Is your content reaching your target audience?

Is your content keyphrase-free?

SEO copywriting checklist

Do one of these excuses sound familiar...

- We don’t have time to research keyphrases.

- We’re a big brand company. Google will figure it out.

- I’ll do it later.

- Do I really have to?

Keyphrase research is a critical first step...

Keyphrase research helps you understand what information people are searching for and what questions they have.

In order to “control” positioning for a keyword, it needs to be on the page.

Your solution? Just do it.

- If you don’t have time to do the research, hire someone.

- Go through the site and (intelligently) add keyphrases to your content and Titles.

- It will be worth it. Trust me.

Write better content. Make more money.

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Questions? Here’s how to reach me

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SEOCopywriting.comheather@seocopywriting.com

Twitter: @heatherlloyd