#powerofPR@JeriMoore

SEO Boot Camp Link BuildingJeri Moore Senior SEO/SEM Specialist G&S Business Communications

#powerofPR@JeriMoore

Why Build Links?

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Additional Link BenefitsRelationship building

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User experience

Additional Link Benefits

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You’re Already Doing It!

• Media outreach

• Article writing/submission

• Press releases

• Partnerships/relationships

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Search Engine Perspective

Co�ee shopnear me

Co�ee

BestCo�ee

Specialty Coffee Advisor

FacebookLondon’s Best Coffee

Seattle’s Best Coffee

Huffington Post

AM Best Coffee

Consumer Reports

Coffee Review

Counter Culture Coffee Community

Coffee

Blue Bottle Coffee

Craft Coffee

Apple iTunes

Thrillist

Google Play

Eater Chicago

Find Me Coffee

Trip Advisor

Coffee Seeker

Eater New York

Tabelog

Yelp

Starbucks

Stumptown Coffee

Peets

Intelligentsia Coffee

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A Website’s Link Profile

Quality Variance Volume

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Healthy Profile: QualitySite content relates to yours

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Healthy Profile: QualityPopularity of the site linking to yours

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Healthy Profile: QualityReputation matters

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Healthy Profile: VarianceDiverse sources

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Healthy Profile: VarianceDeep linking ratio

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Healthy Profile: VarianceVaried anchor text

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Healthy Profile: VolumeTotal amount of links to your site

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Healthy Profile: Volume“Natural” growth trend

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How to Get Started

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Profile AnalysisGoogle Search Console

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Research Current Search Rankings

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Compare Links Profiles

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Open Site Explorer: Link Research & Backlink Checker

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Identify Audiences, Sources and Type of Content

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Key Takeaways

• Links matter

• Quality is important

• Target relevant sources based on keyword goals

• Look to incorporate links naturally into your marketing efforts, with an eye toward your SEO strategy

• Bring something to the table that your audience(s) will be interested in