INTEGRATING UX AND SEO TO IMPROVE YOUR WEBSITE’S

PERFORMANCEWebcredible

28 August 2015

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SEO vs UX

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How Does SEO and UX work together

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So what are we covering today

1. How to use Keyword Research to inform your user Journey

1. What can this tell me

2. How we meet users needs

2. How to use GA to tracking UX impact on SEO performance 

1. Turn (not provided) into Keywords

2. Getting that missing data

3. The importance of aligning Content and UX in a post Google Panda world 

1. Users can be the answer to your problems

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KEYWORD RESEARCH “INFORM USER JOURNEY”

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So Keyword Research

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Journeys in keywords

• Televisions (22,000 searches) – User “I want a television”, “What is

television” “ more info on televisions”

• LG Television (890 searches)– User wants a “lg television” or

“reviews of lg television”

• 50 inch LG television (10 searches)– User want this product

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There is always question

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HOW TO USE GA TO TRACKING UX IMPACT ON SEO PERFORMANCE 

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So what am I talking about

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Not Provided to Keywords

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SO WE NEED A REPORT LIKE THIS

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Google Search Console

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THE IMPORTANCE OF ALIGNING CONTENT AND UX IN A POST

GOOGLE PANDA WORLD 

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So we are we fighting

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You have seen the questions

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And happy users

Links

Links

Links

Links

Links

Links

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ANY QUESTIONS?

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1. Why not have a 20% discount off our courses just email and we can sort this out email: david@webcredible.com

Thank you for attending

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& delightful digital experiences since 2003