Post on 16-Apr-2017
SEO for Small BusinessPresented by Alex Kahl
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Presented by Alex Kahl• Small Business & Nonprofit Internet Consultant• SEO Marketer (link building, social media)• Blogger: KC News, Facebook, Twitter• Founded Kahl Consultants in 1994• Appropriate Technology * Green * Sustainable• 100's of clients worldwide
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Questions for Business Owners
• Do you Google your website?• Do you try to get search
engine ranking?• Do you know what SEO
stands for?• Have you ever done SEO?
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
SEO Marketing • Improve your Free / Natural / Organic Ranking• Focus is primarily on Google Page Rank• Why? Google has > 70% of the search market
*Source: http://www.hitwise.com/us/resources/data-center
SEO = Search Engine Optimization
The Science of Ranking
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Search Engine Results Page
SERP has 2 sections:Left Side:
Organic (free) results
Right Side:Paid (sponsored) results, i.e. Google Adwords
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
SERP - Search Engine Results Page
90% of clicks are on the first 3 pages.
Try to rank in Top 30 results
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Search is Important!
“EYETOOL” heatmap image shows where search users look:
• Top position gets over 40% of all clicks
• Free (organic) search results (on left) get more clicks than paid (on right)
• Customers search for your info online (contact address, directions, services)
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Search is Popular
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Local Search
Different ranking algorithm than standard search results
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Organic search traffic is very valuable. In fact, it can sustain a local business.
But the reality is:•Search engine algorithms call the shots. Especially Google Page Rank algorithm•Organic Seach can be INFLUENCED, but NOT CONTROLLED.
Search Reality Check
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Crawling and IndexingEach dot represents a web page. Search engines can crawl a page if they can find a link to it.
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
SEO Secrets
Important website items you can edit to increase your ranking:1)Title Tag2)URL (address)3)Text content4)Description Meta Tag
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
• Unique relevant content (TEXT)• Backlinks (LINKS to your site)• Keywords• Meta Tags
- Title: up to 65 Characters - Description: up to 155 Characters
• Menu & Navigation• Internal Links using keywords
SEO Best Practices
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
• A Keyword is a PHRASE, NOT a word.• Keywords are words that customers use to search for your
product or service• Use the same words your clients use• Your website traffic stats contain keywords used to find
you• Talk to customers• Compare to competitor websites• Use keyword tools, such as the free Google Search
"Keyword Tool"https://adwords.google.com/select/KeywordToolExternal
Keywords Matter
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
• Backlinks = Popularity• Get backlinks from many
diverse sources• Put keywords in backlinks• Backlinks are weighted
Links to YOU = Backlinks
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Increase site popularity - obtain backlinks from diverse sources:
• Internal links (from your own content)• Friends and family• Local business acquaintances• Clients & Suppliers• Donate to associations• Social Networking Sites
- LinkedIn, Twitter, Facebook, Google Sites - Other public online profiles
• Business Directories• Blogs and Articles• Press Releases• Images (post to Flickr, Photobucket, etc.)• Youtube (post your videos and slide shows)
Where to Get Backlinks?
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
• Repeat after me: Unique valuable content
• Write content for site visitors• Give site visitors knowledge• Build content around
keywords• Link to valuable content
(internally and externally)
Content is King
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
• As a website owner you are a publisher of information
• Information is another business product
• Give your customers solutions to problems
• Customers rely on your expertise• Modern marketing = online content =
publishing
Publish Information
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Adding content improves your ranking:
1. News Blog2. eNewsletter3. Interview4. Case Study5. eBook6. Infographics/Slide Shows7. Video8. Webinar9. Podcast (audio recording)10. Press Release
Web Content Ideas
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
InfographicCreate infographics and offer these to anyone to use online for free.
For example, this Infographic is free from www.totalinjury.com to add to any website.
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
• A Blog is a news diary• News blogs increase
page views• Easier to post new
content• Helps internal linking• Ensures search
engines visit regularly
Must I Blog?
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Should I use Social Media for my business?
• You need to be wherever your customers are
• You can repurpose content in multiple social channels
• Let go of total content control• Share ideas, share content,
share links• Find content on social media
(YouTube, Facebook)
Social Media
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
• Content - create unique valuable content
• Popularity - get backlinks from everywhere
• Local Search (e.g. Google Local, Yahoo Local, Yelp)
• Embrace Social Media• Use LinkedIn and YouTube, not
just Facebook and Twitter
SEO Summary
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
SEO Starter $495SEO Refresher $495SEO Annual $1195
Kahl Consultants SEO PackagesKC small business SEO Packages are effective yet inexpensive.
Small Business Web Services Internet Consulting | Kahl Consultants www.kahl.net
Questions?
Contact Kahl ConsultantsTel +415 499 0838www.Kahl.net