Sensing-as-a-Service: The New Internet of Things (IOT)

Business Model

Dr. Mazlan Abbas MIMOS Berhad

IOT

A little bit about the Speaker

How Important is Your Smartphone?

[Source: Survey done by SecurEnvoy in 2011]

40% of men compared to 29% of women are more

likely to notice their mobile phone missing in 15 minutes

28% of respondents between the ages of 18-24 would

notice their mobile phone missing within 5 minutes

Mobile Crowdsensing - individuals with sensing and computing devices collectively

share data and extract information to measure and map phenomena of common

interest.

Leveraging Smartphones as Sensing Devices

Participatory or Opportunistic Sensing

Creating an IOT Eco-System

Hardware Players – Sensors, devices, etc

Software Players – Analytic Engines, Application developers,

etc

IOT Service Providers – Telcos or new Service

Providers

Research Community – Universities and

Research Institutes

Leveraging MIMOS Technologies

Sensors

Communications

Semantic

Computing Engine

Big Data Analytic

Harnessing the

of the Application Developers

Sensing-as-a-Service– A New Business Model

Sensor Gateways Enterprise & Consumers

Sensors & Sensor Owners

•  Any devices that can be integrated with Gateway

•  Sensor owners:- •  Personal and

Private •  Private

Organizations •  Public

Organizations •  Commercial

Sensor Data Providers

•  IOT Gateway players •  Common Middleware •  Localized analytics •  Aggregate analytics •  Creating an IOT eco-

system •  Creation of new

business models •  Harnessing the Power

of Application Developers

•  Smart cities •  Smart environment •  Smart water •  Smart metering •  Security & emergencies •  Retail •  Logistics •  Industrial control •  Smart agriculture •  Smart animal farming •  Home automation •  eHealth

Sensors Communications “Enterprise” / Service Provider Platform Customers

Service Provider

Extended Servicer Provider

Application Developers

IoT Sensing-as-a-Service

Built-in Cloud Computing – “Pay-per-Use”

Participatory Sensing - “Rapid deployment”

Sharing and Reusing – “Free or Paid”

Reduction of Data Acquisition Cost – “Sustainable Business Model”

Collect Data Previously Unavailable – “Assist scientific community or survey activities”

“New Perspectives”

Applications – “monetizing”

Real-Time Data – “for decision making and policy making”

EMAIL: mazlan@gmail.com LINKEDIN: my.linkedin.com/in/mazlan/ TWITTER: mazlan_abbas SLIDESHARE: www.slideshare.net/mazlan1 FACEBOOK: www.facebook.com/drmazlanabbas