Post on 24-Jul-2016
description
Semester projectsErasmus students 2015Marketing in English
ANALYTICALANALYTICAL PART PART
CREATIVE WORK #1CREATIVE WORK #1
GENERAL ANALYSE:- go to website www.bikonour.com- define advantage and disadvantige (what do you like it, what don´t)
CREATIVE WORK #2CREATIVE WORK #2
MACROENVIRONMENT:- define competitors (microenvironment)-make marketing macroenvironment analyse of your target market (Spain or France or Italy or Rumenia)
CREATIVE WORK #3CREATIVE WORK #3
CUSTOMERS:
- define customers (by factors)(Spain or France or Italy or Rumenia)
CREATIVE WORK #4CREATIVE WORK #4
QUESTIONNAIRE:
- make google questionnaire and ask at least to 30 respondents (from your target country)
CREATIVECREATIVE PART PART
CREATIVE WORK #5CREATIVE WORK #5
SEGMENTATION:- define your target segment (describe in detail- how your customers look like...)
MARKETING STRATEGY:- design marketing strategy – focus on distribution and communication strategy for your target market