SEM strategies for a non for profit. British Council. David Carralon

www.britishcouncil.org | david.carralon@britishcouncil.fr | Twitter: @davidcarralon 1

SEM at the British Council

The UK’s International network for cultural relations, education and arts

Cultural relations for the twenty-first century

■Cultural relations is the building of engagement and trust between people of different cultures through the exchange of knowledge and ideas

Cultural relations is about engagement and trust between people of different cultures

What does the British Council do?■ We promote cultural relations in:

■ Arts

■ Education

■ Science

■ Governance

■ English

■ And in two businesses

■ Teaching and Exams

■ Managing contracts

Click to return to contents

Challenges■ Shrinking marketing

budgets

■ Scarce staff resources

■ Increase pressure from government to raise income

■ Faster implementation

■ Technical constraints

The British Council Web Network

The Web network : 560 websites

www.britishcouncil.org

.org/greece

.org/portugal

Org/italy

.org/spain

.org/ireland

.org/india

.org/thailand

.org/japan

.org/burma

.org/hongkong

.org/singapore

.org/brasil

.org/france

.org/chile

.org/uruguay

.org/mexico

.org/venezuela

.org/argentina

.org/colombia

.org/jordan

.org/czechrepublic

.org/poland

.org/slovakia

.org/hungary

.org/sweden

.org/russia

Project site

Project/Programme

web sites

Europe Asia LATAM MiddleEast East Europe & Russia

Project Websites

Technical SEO Issues

Domain name system

Top Level Domain (TLD) .org +

100 country websites Root level-based

Accessibility (Javascript-based navigation)

Technical problems

Duplicate content

Editorial Content turns into duplicate content

ContentSource

Oh la, lah, same content in in 80 diff. pages under the

directory structure and without geotargetting via

Indexation problems

Click to return to contents

Rusty, old CMSLocalisation via IP addresses not possible■ Our servers are hosted in the UK

■ CDN Akamai uses US-based IP addresses, Swedish and German ones

Website Speed Performance issues

Solutions : Low cost SEO that works

The Brand Our brand is our strength

The Brand

The Brand brings SEO value

Alternative ways to distribute Pagerank

Ultimately you have to achieve the following

www.britishcouncil.org | david.carralon@britishcouncil.fr | Twitter: @davidcarralon

Link off the homepage

Try with low-hanging fruit link-building

You’ll soon be ranking better

Online PR = Effective & Inexpensive Link Building

British Council France case study

2005-06

Average monthly site

visits:

45,000

2004-05

visits:

20,000

2006-07

Average monthly site visits:

60,0002007-08

visits: 70,000

2008-09

visits: 95,000www.britishcouncil.org | david.carralon@britishcouncil.fr | Twitter: @davidcarralon

Traffic growth matched by Exams registrations

1. website traffic for British

Council France

2. Exams registrations: IELTS,

Cambridge & BULATS

No. Website visits per year

208621253056 285354

603150

785226

938316

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

FY2003/04 FY2004/05 FY2005/06 FY2006/07 FY2007/08 FY2008/09

7415 7141 6891

-4% -3% 47% 36% 28%

FY2003/04 FY2004/05 FY2005/06 FY2006/07 FY2007/08 FY2008/09

Registrations increases

Spread the word about SEO within the organisation

Deliver Low cost Training

■British Council SEO Guide

■Step by Step Guides

■SEO Videos

■Webinars

■Templates

Identifying and educating champions■ A personal approach with the champions

■ Get a tool like Basecamp to set up basic SEO Project templates

Give credit to your colleagues

Summary■ Accessibility is a must: Easy spidering of content = more

indexation

■ Harness the potential of your Homepage (PageRank flow)

■ Identify other high link juice Internal pages and link to business–critical pages on your site

■ Not enough to rank? Go and get easy links: eg: local directory links

■ Consider Online PR to complement the above

■ Find allies within your .org that can help you build the case for SEO and give credit!!

Cultural relations for the twenty-first century

SEM strategies for a non for profit. British Council. David Carralon

Business

Transcript of SEM strategies for a non for profit. British Council. David Carralon

Revista Apartes - Sem dono, sem documento.

Bank Notice Odd sem 12th June, 2019.pdf · Sem ECE (B) 5th Sem Civil 3rd Sem ME(A) 3rd Sem IT Sem IT 5th Sem Sem ME(A) 5th Sem DEE(Diploma) 5th Sem Entitled students are advised to

Search Engine Marketing - SEIDENBERG SCHOOL OF CSIScsis.pace.edu › wntc › PDF › SearchSmart-Not-for-Profit... · Search Engine Marketing (SEM) Overview Search Engine Marketing

Field-Emission SEM (FESEM) - MTEC · PDF fileField-Emission SEM (FESEM) Sometime called • Field Emission Gun SEM (FEG-SEM ) • High resolution SEM • Low-Voltage SEM Hitachi S8020

SEM-3 FINAL 1 1 - aapcc.in FINAL _1_ _1_.pdf · ... capitalization of profit, super profit, ... Dr. MAHESHWARI S.N. AND Dr. MAHESHWARI S.K., ... Financial Management Introduction

Bachelor Info Day - Accademia di Architettura di Mendrisio · sem 3. sem 4. sem 5. sem 6. sem 7. sem 8. sem 9. Horizontal Design studio. Internship – 2 semesters (9 months continued)

Sem-1 Sem-2 Sem-3 Sem-4 - University of Calcutta · 2018-06-06 · Sem ‐1 Sem‐2 Sem ... Engineering and ... Microbes in Sustainable Agriculture and Development B3. Instrumentation

Community Engagement Program (C.E.P.) …€¢ Non profit/Community/Social Enterprise organisations provide a project brief ... Community Engagement Program Sem 1 ... • Create and

26082015_Generci Elective Sem 15 I SEM

SEM 1 SEM 4 SEM 2 SEM 3 SEM 6

RTMNU MBA 1 SEM SYLLABUS CBCS CORE COURSES · Companies ± contents, and preparation of Trading and Manufacturing, Profit and Loss Account, Profit and Loss Appropriation Account and

SEM MK Sem Asthma New Developments

Message from the Principal - Rockingham Senior High Schoolrockingham.wa.edu.au/wp-content/uploads/2016/03/Annual_Report_… · 2012 2013 2014 Sem 1 Sem 2 Sem 1 Sem 2 Sem 1 Sem 2 A

5th sem and 6th sem

SYLLABUS B.Com II SEM (Hons.)rccmindore.com/wp-content/uploads/2015/06/Professional-Mathematics... · UNIT – II Percentage, profit and loss, commission and discount. UNIT – III

Sem-1 Sem-2 Sem-3 Sem-4 - collegeadmission.in · Sem-1 Sem-2 Sem-3 Sem-4 Sem-5 Sem-6 Core Courses (CC) CC1 & 2 2Th+2P (2X4+2X2=12 Credits) CC1: Introduction to microbiology and microbial

Exam Schedule Mid Sem 6th Sem

𝑵𝑹𝑫 - Sernac · 0 5.000 10.000 15.000 20.000 25.000 1er sem. 2do sem. 1er sem. 2do sem. 1er sem. 2do sem. 1er sem. 2do sem. 1er sem. 2do sem. 1er sem. 2do sem. 1er sem. 2do

Diploma IInd Sem SEM II

Conseil en data stratégie - Mémorandum...Sem. 1 Sem. 2 Sem. 3 Sem. 4 Sem. 5 Sem. 6 Sem. 7 Sem. 8 Sem. 9 Sem. 10 Sem. 11 Sem. 12 Sem. 13 Sem. 14 Sem. 15 Sem. 16 Sem. 17 Sem. 18 Sem.