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8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
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SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ %&'ellen'#(
S)bmission date is *0-06-2015 2*+5,+5,
ear St)dents.
SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on
vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S #o)r%mail I7 to o)r mobile n)mber!
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ASSIGNM%N<
RI=% SPRING 2015
PR3GRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/
SUB>%?< ?3%
@ NAM%
MB005* International B)siness Management
B I B12
?R%I< @ MARS ?R%I
8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
2/13
types *
4 rite short note on!
a+ "oreign currency derivativesb# bases of international ta$ systems
a+ meanin& and role of forei&n currency , 10deriaties , b+ bases of international tax system
, %trategic planning involves allocation of resources to firms to fulfil their longterm goals. hat are the types of strategic planning& 'ompare Top(down )s
8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
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planning.
"ypes of strate&ic plannin&
"op-down s bottom-up plannin&
,
,
10
$ Discuss the various payment terms in international trade. hich is the safest
method and why&
"he modes of payment afest
mode
/
'
10
SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ %&'ellen'#(
S)bmission date is *0-06-2015 2*+5,+5,
ear St)dents.
SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on
vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S #o)r%mail I7 to o)r mobile n)mber!
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8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
4/13
ASSIGNMENT
Drive SPRING 201
Pr!"r#$ MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/
S%&'e() (!*e + MB002, S)r#)e"i( M#-#"e$e-) #-* B%.i-e..B!! ID B1Cre*i) #-* M# 4 (re*i). 0 $#r.
N!)e5 Answer all questions. Kindly note that answers for 10 marksquestions should be approximately of 400 words. Each question is
followed by evaluation scheme.
QN!
Q%e.)i!-. M#r.
T!)#6
1 78#) i. .)r#)e"9: E;6#i- .!$e !< )8e $#'!rre#.!-.
10
eanin! of strate!y "#easons for lack of $trate!ic mana!ement %
2 E;6#i- )8e
10
&a' +escription of ,olitical factors )&b' +escription of -echnolo!y as an environmentalfactor
)
4 7ri)e # &rie< -!)e !- T%r-#r!%-* .)r#)e"9 10
8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
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rief note on -urnaround strate!y 10
Dee )8e )er .)r#)e"i( #66i#( e 78#) #rei). (8#r#()eri.)i(.
#-* !&'e()ive.:
10
+e/itio of the ter 2strate!i3 allia3e ͛ (haracteristics of strate!ic alliance 45b6ectives of strate!ic alliance 4
7ri)e .8!r) -!)e. !- )8e
10
a' (ompetitive advanta!e )7 Ϳ ,orte sr ͛ (o1petitive threat 1odel 89ive 9or3es1odelͿ
)
SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$
%&'ellen'#(
S)bmission date is *0-06-2015 2*+5,+5,
ear St)dents.
SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on
vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S #o)r%mail I7 to o)r mobile n)mber!
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8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
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ASSIGNM%N< CU%S
8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
7/13
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by ealuation scheme.
SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$
%&'ellen'#(
S)bmission date is *0-06-2015 2*+5,+5,
ear St)dents.
SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on
vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S#o)r %mail I7 to o)r mobile n)mber!
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8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
8/13
ASSIGNM%N<
RI=% SPRING 2015
PR3GRAM MBAS "S%M ;S%M 6(MBA/9%D; MBA "S%M
( PGMMN "S%M 2(
SUB>%?< ?3%
@ NAM%
M001E International Mareting
B I B 1E11
?R%I< @ MARS ?R%I
8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
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a+ 'ontainerization
b# 2 operators
a+ )ole and benefits of containeri7ation b+ meanin& and role of 42% operators
,,
10
$ 'hoose a product and e$plain how you will prepare seven steps in a global e(
mar,eting plan&
hoosin& the product
lobal e marketin&
plan
'
/
10
SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ %&'ellen'#(
S)bmission date is *0-06-2015 2*+5,+5,
ear St)dents.
SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on
vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S #o)r%mail I7 to o)r mobile n)mber!
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RI=% SPRING 2015
PR3GRAM MBAS "S%M ;S%M 6(MBA/9%D; MBA "S%M
( PGMMN "S%M 2(
SUB>%?< ?3% @ NAM% M0016- Advertising Management and Sales Promotion
B I B 1E0,
?R%I< @ MARS ?redits. 60 mars
Q.3 C)estions !arks "otal !arks
1e$ine Sales :romotion! %&:lain t8e tools and te'8niH)es o$ 'ons)mer sales :romotion!
#efinition of ales promotion '
"ools and techniques / 10
'is')ss t8e AGMAR a::roa'8 in setting obe'tives and meas)ring e$$e'tivenesso$ advertising!
!eanin& of #A!A) approach '
Explanation of #A!A) approach / 10
(
Advertising is a :aid $orm o$ 'omm)ni'ation! It 8as gained its signi$i'an'e sin'e it
attem:ts to b)ild a :ositive attit)de toards a :rod)'t! %&:lain t8e '8ara'teristi's and
obe'tives o$ advertising!
#efinition of adertisin& '
haracteristics 4
ob8ecties 4 10
4
F8at is above t8e line7 and belo t8e line7 a'tivities it8 res:e't to mareting
'omm)ni'ations %&:lain t8e 'on'e:t in detail!
#efine media '
Explanation of the concepts / 10
,%&:lain Advertising standards 'o)n'il o$ India"AS?I(and also dis')ss t8e /orms o$et8i'al violations in Advertising!
Explanation of A3 '
9orms of ethical iolations / 10$
es'ribe some o$ t8e strategies $or e$$e'tive mareting and advertising in r)ral maret!
#iscuss the nature of rural market '
trate&ies / 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
11/13
of 400 words. Each question is followed by ealuation scheme.
SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ %&'ellen'#(
S)bmission date is *0-06-2015 2*+5,+5,
ear St)dents.
SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on
vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S#o)r %mail I7 to o)r mobile n)mber!
3nline P)r'8ase 9in + 8tt:+;;sm)mbaassignments!'om;onlines8o:
8tt:+;;sm)mbaassignment!'om
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12/13
RI=% SPRING 2015
PR3GRAM MBAS "S%M ;S%M 6(MBA/9%D; MBA "S%M
( PGMMN "S%M 2(
SUB>%?< ?3% @ NAM% M001- %-MAR%
8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16
13/13
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by ealuation scheme.
SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$
%&'ellen'#(
S)bmission date is *0-06-2015 2*+5,+5,
ear St)dents.
SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on
vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S#o)r %mail I7 to o)r mobile n)mber!
3nline P)r'8ase 9in + 8tt:+;;sm)mbaassignments!'om;onlines8o:
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