1.       History & Status Quo: Identify historical context with veteran staff, while also generating their trust and partnership. Conduct discovery meetings with key stakeholders to help solidify goals and 

objectives.2.       Buy In: Organizational buy-in is critical for strategic implementation to be successful. Simple and detailed documentation will set the foundation along with other methods of open communication.3.       Process: The process of implementation is just as critical as the strategy development. A firm 

timeline accompanied with a defined and streamlined process will guarantee completion. Communication updates to the organization about the project’s status will ensure success.

STRATEGY

SELLING

SO, WHO IS THIS CHICK?

SO, WHO IS THIS CHICK?

@AMYLJORGENSEN

THESE TACTICS = ONE SIZE FITS ALL

SIT BACK & RELAX

YOU’RE REALLY BUSY

UNDER PRESSURE

STUFF IS A MESS

IT NEEDS TO BE CLEANED UP

YOU KNOW YOU’RE STUFF

& YOU HAVE IDEAS

PEOPLE ARE SCARED OF CHANGE

& HAVE CONTROL ISSUES

BUTT YOU’RE DETERMINED!

( HE TOUCHED THE BUTT )

HOW DO YOU SHOW THE WAY?

CAN’T FORCE ANYONE

MUST GET PARTNERS

GOAL: CREATE AMBASSADORS

LET THEM TELL YOUR STORY

HOW?!

SITUATION

ANALYSIS

GOALS

PLANIMPLEMENT

MEASURE

SITUATION

ANALYSIS

GOALS

PLANIMPLEMENT

MEASURE

START WITH ANALYTICS

FEEL THE POWER

USER PERSONA & JOURNEY

DORY NEW USER INFLUENCER

S• WATER• REMINDERS• SQUISHY THINGS• TO FIND NEMO• FAMILY

BIOGRAPHYDORY IS A BLUE FISH THAT ENCOUNTERED MARLIN AND SET OFF ON A QUEST TO FIND HIS SON, NEMO. SHE NEEDS HELP WITH HER MEMORY.

CUSTOMER JOURNEYDORY MET MARLIN, THEN STARTED OFF TO FIND NEMO. THEY ENCOUNTERED SOME SHARKS AND THEN ROCKED THE EAC WITH CRUSH THE TURTLE. THEY RODE IN A WHALE BEFORE ENDING UP AT P SHERMAN 42 WALLABY WAY, SYDNEY.

1 2 3 4 5

OCEAN

EAC

WHALE

SYDNEY

FOCUS ON USER EXPERIENCE

SITUATION

ANALYSIS

GOALS

PLANIMPLEMENT

MEASURE

SITUATION

ANALYSIS

GOALS

PLANIMPLEMENT

MEASURE

DISCOVERY SESSIONS

BE FRIENDLY

SMILE

AVOID ARGUMENTS

DON’T CRITICIZE

NO ONE WANTS TO BE PUT DOWN

ILLUSTRATE GENUINE INTEREST

LET THEM TALK 70% OF THE TIME

ASK QUESTIONS

LISTEN

TALK ABOUT THEIR GOALS

DEMONSTRATE ENTHUSIASM

SHOW HOW YOU CAN HELP THEM

GET THEM TO SAY “YES”

ADMIT IT IF YOU’RE WRONG

SET GOALS

SPECIFIC END RESULTS

LET THE IDEAS BE THEIRS

THEY ARE YOUR CO-PILOT

GIVE SINCERE APPRECIATION

SITUATION

ANALYSIS

GOALS

PLANIMPLEMENT

MEASURE

SITUATION

ANALYSIS

GOALS

PLANIMPLEMENT

MEASURE

REPEAT TACTICS•BE FRIENDLY•ASK QUESTIONS•AVOID ARGUMENTS•GET THEM TO SAY “YES”•FOCUS ON THE END GOALS•LET THE IDEAS BE THEIRS•GIVE SINCERE APPRECIATION

THERE’LL BE SOME BUMPS

AND FRUSTRATIONS

KEEP FOCUSED ON THE GOAL

& AVOID DISTRACTIONS

TOGETHER WE SUCCEED

QUESTIONS?