Selling Social Media to the C-Suite

JAMES LACORTE @THEGASPAR

About Me

Started an ISPOnline newspaperOnline communitiesInsurance (for real!)

JAMES LACORTE @THEGASPAR

The World is Changing

St. Peter's Square in 2005 and 2013

The Brass Tax

“We may all say we do social, but at the end of the day we’re in the business of change management.”

@sunaynat

6 tips when approaching executives

A good teacher will lead the horse to water.A great one will make the horse thirsty first.

Gollum was consumed by his lust for the ring.

1. Don’t let shiny objects distract you

Originated in 1600 as "All the proof of a pudding is in the eating”.

2. Proof is in the pudding

Speak their language.  

3. Tower of Babel

Personality influences personal preference. Embrace it, don’t force it.

4. Don’t try to fit a square peg in round hole

Management was the filter. Now they are the connector!

5. Change brings opportunity

It’s a journey. We want to know where we’re going.

6. A goal without a plan is just a wish

Hard Work Ahead

1. Implement policies and guidelines2. Conduct training3. Reverse mentorship w/ executives4. Connect to conversations5. Share successes – stats tied in with stories

Start Internally

1. Show how social media impacts the business

2. Setup dashboard or email report3. Start executives on LinkedIn4. Expand based on personality, time, and

goals5. Share successes – stats tied in with stories

Expand Externally

End Result

Personal Brand Innovation

New/Deeper

Connections

Brand Reputation

Let’s share• Share your experiences• Successes and challenges• Lessons Learned• Tips and tricks

JAMES LACORTE @THEGASPAR