Post on 14-Dec-2015
SELLING ROTARY:
PROMOTING ROTARY’S PUBLIC IMAGE
Rotary D 9820 PETS and District Assembly, April 2015
2014
KEY RESOURCES
Rotary Public Image Coordinators (RPICs)
Wendy Gaborit (Zone 8)
Leanne Jaggs (Zone 7b)
2014
YOUR PUBLIC IMAGE COORDINATORS
• Help you in field to promote great work of members & clubs
• Assist in creating strategic partnerships across the zone• Strive to enhance brand recognition, understanding &
trust• Advise you on media strategies• Support you in your training• Provide advice• Promote RI/PI/District initiatives
2014
TRADITIONAL MEDIA
Television, radio, and print ads
Billboards
Newspaper
articlesRadio
announcements
2014
NEWSWORTHY STORIES
• Outstanding volunteers• Projects with local connections• Program participants• Scholarship recipients• People who benefited from
Rotary service• PolioPlus activities
2014
SOCIAL MEDIA
• Target the appropriate audience
• Foster online relationships
• Follow and share stories
• Appeal to non-Rotarians
• Reflect Rotary’s brand and voice
2014
PUBLIC IMAGE BLOG
• Promote and visit our PI Blog site:• http://public-image-action.blogspot.com/
2014
Start planning now... Your PR Team• Put together an extraordinary PR team
• Develop a budget. Do you have a Club PR budget?• Your team should
• know your club’s story • know your Club’s signature projects • know and identify newsworthy events
• Supply media releases to: All local media: print, TV and radio and include photos Web – relevant websites you can promote to (including your Club’s website)
• Shout it out: more voices = great volume! Inform everyone in your club and encourage them to tell others about your
message.• Invite the media to events or event releases/announcements
2014
KNOW YOUR AUDIENCE
• The public• Potential new members• People directly affected by Rotary projects• Political, business and community leaders• NGOs and not-for-profit organisations• Youth, young people and their parents• Journalists, reporters and bloggers• Specialist media• Club members and other Rotarians
2014
More Members
More Capacity To Achieve
More Partner Support
More High-Impact Projects
More Attractive Clubs
ROTARY SUCCESS CYCLE