ul li1 TRADITIONALCOMMUNICATION !IS DEAD!li li2 LETS GODIGITAL!!!!!#$li li3 1234567#OLD HABITSIN A NEWWORLD!%$*+-0 !#$%%*+-li li4 89:$%*+-#email blasting popups banners012#6:EB$FGHB$IJKLB$MNO$!@AB#PQR6SDNT$li li6 C3:DC#UVWXYZ$0^_`abcO$EFGHIJ#UVde$li li7 DIGITAL IS NOT ADESTINATION!DIGITAL:KLM#NOP#1fg$QRSTUVW#hijklmn$XYZI^#_`JIabcd#li li8 THINKDIFFERENTLY!li li9 THINKTARGETED! ef-#li li10 SELLIGENT TUij!TARGETING SEGMENTATION ghC3!BEHAVIOR PROFILING! T !PERSONALIZATION! !li li11 ghC3#=opqr4stuvw$$kl5mnopqrstu#-vwx0yz{###GJm}~#u##0!T0!~#!#!##T!#!#li li12 T !=opqr4stuvw$$rsT:!##`i5-k##GJm}~#Ff#ym}#m#m~#C3#5#li li13 !=opqr4stuvw$$02mm5###GJm}~#0!5~#!#!#T!#!#!#89`~##NkmMG-vwx0YqXrsm!`#tuTUv0hXwxklrstuyz{`##GJm}~#C3OP_rs1m--#rs}~F#li li34 ! S4*93*62A%69+*62I9+! o #$%#!! 0A6I9+%D4%0LN%6243%8*@%2-2B%T3@4I%-*17%P8*142I9+%M%+14%0LN%B1%M%:GcEPQX%%%li li40 CASE STUDY: SCHWARZKOPF! SEGMENT PERSONALIZE! ! dB%A23*C%69%A24+%94%% 2G5+*+8%421%%ig% :A*6%174987%421%%#o% PGL%%#j%li li47 CASE STUDY: NECKERMANN!P@*@2A%9=%2:A*6%174987%421%%#l%PGL%%ii%%li li49 OTHERMARKETING!TOOLS-$li li50 !=opqr4stuvw$$5#Eky5m##GJm}~###T-#y$y#li li51 O5!=opqr4stuvw$$kl5ml#UV-+#5##GJm}~#mnOP~#~mF#~!##yN#li li52 !=opqr4stuvw$$NYms-~UmGJ$#gh-5m-#T`im##GJm}~#6-$#im5#W-#Um2mrs1#0Um3_FG###li li53 !=opqr4stuvw$$iYb-#-2V#-0y##GJm}~#os#u##Uym#li li54 !=opqr4stuvw$$mQUx0#U6TTUBk#ANmbcZ##GJm}~###0Z+~#ZbJ#GH5v#H##JaH##klk~#m#VWA{tu#li li55 !=opqr4stuvw$$2D35#Umrsjm#Umrsrs##GJm}~#mrskUm#nprs~#KI::##:K6i:#J:9ili lii56 THINKSELLIGENT!ili ul