Seeing Is BelievingUsing Visual Content in Social Media Marketing

June 1, 2012

About Me

About Me

GEEK ALE

RT!!

Download a Copy: http://slideshare.net/pagetx

Today We’ll Cover …• Overview• Flickr• Pinterest• Instagram• Foodspotting• Awesome Examples• Q&A

Social Media Review

Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors

for your brand

Source: Social Media for Tourism Pros

Start a Flickr Group

If you agree to these rules, you can join the group

Only post pictures to this group for which you own the original copyright or are in the public domain.

All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.

Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

Develop Group Rules

Facebook Weekly Features

Facebook Advertising

Twitter

Blog Content – Photo Posts & Slideshows

Create Custom Google Maps

Use in Print Publications

Use in Internal Documents

Colorado River TrailPhoto Contest

1. Build photography

inventory

2. Increase awareness

3. Increase fan/ follower

engagement

4. Build fan/follower-

base on social media

channels

Goals

Soul_Smiling

Process

1. Join Flickr group; register, agree to terms; upload photos2. Tag photos with “CRTContest12”3. Judges selected top 10

4. Public voting

• 95 contest entries• 5% avg. increase in Fans/followers on Facebook, Twitter, and Flickr• 553% avg. increase in Facebook and Twitter activity (likes and comments)• 69,400 % increase in inbound traffic to the photo contest web page• Time on site ranged from :33 seconds pre-contest to 6:45 during peak voting

Results:

Photo: watsoninelgin

Lessons Learned

1. Keep it simple

2. Keep it short

3. Fish where the fish are

4. Promote, promote,

promote

5. Know IT limitations

Cool Flickr Ideas

Flickr Places –flickr.com/places

Maps

Photos

GroupsPhotographers

Import KML File URL

Create Custom Google Map

You May Have Seen This

But Have You Seen This?

Pinterest Positives

• Traffic, traffic and more traffic– Pinterest has grown 4000% in the last 6 months

• It has SEO secret sauce– Each photo pinned can be linked back to a specific

product or more information on your website or blog

• Incredible engagement– Average user spends 88.3 minutes on Pinterest

• Cross promote with other social media channels• So easy to use

Pinterest Bookmarklet

Pinteresting Possibilities• Use Pinterest as a focus group– Look at what your followers are pinning. They

volunteer information on their interest, dreams, and passions.

• Generate leads– Link to landing pages that contain forms for

downloading content you want them to have (visitor guides, calendars, PDF documents, etc.)

• See what’s been pinned from your website or blog http://pinterest.com/source/AddYourURLHere

Photo: andyarthur on Flickr

Pinteresting Pitfalls• Remember Napster?– Some consider Pinterest to be an enabler of illegal

activity.• Possible copyright infringement– Almost all Pinterest images posted by users were copied

from other websites without permission.– Pinterest just released “NoPin” code that allows content

owners to keep their photos from being pinned.– Flickr added “attributed sharing”– Others see it the same way as Xerox, VCRs, or DVRs.

• Pinterest shifts accountability to the user

Cool Pinterest Ideas

Ultimate Austin PinTrip• Pinterest contest

partnership between Four Seasons Hotel and Austin CVB– 63 submissions– 1,272 views of the

contest page

• Four Seasons has seen:– 289 new fans –

compared to 115 in April of 2012 (increase of 151%)

– 20% increase in people “talking about us” over April 2012

Pinterest Contest Board (http://pinterest.com/hmaust/pinterest-contests)

Apply Instagram Filters

From this …

… to this!

Cool Instagram Ideas

Experience Grand Rapids Instagram Contest

Experience Grand Rapids Finalists

Statigram Web Viewer

Using Foodspotting

Spot your own food Search for food nearby you

Cool Foodspotting Ideas

Foodspotting Guides

Visit Indiana’s Super 46

Resources

• CVBs on Pinterest (May update) http://annehornyak.com/2012/05/29/cvbs-on-pinterest-may-update/

• Engaging Foods via FoodSpotting http://travel2dot0.com/destinationmarketing/engaging-destination-foodies-via-foodspotting/

• 5 Questions: Joe Vargo on Pinterest (ExpCols) http://travel2dot0.com/marketing/5-questions-joe-vargo-pinterest/

Questions?

Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.org

New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/coloradorivertr• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx