SECRETS FROM AN INDUSTRY BLOGGER:

WHAT YOU MUST KNOW TO TELL YOUR BRAND STORY

Hello!I AM LISA HORN

I help brands get visibility through the

love of words.

You can find me at: @thepublicitygal

takeaways: what you’ll learn

What Makes Good Content;

And Where ToFind It

Tips For Writing The Most

Attention-GrabbingClickable Headlines

Why You Need An Editorial Calendar & How To Create

One

Case Study: Ponoko’s 12

Immutable LawsOf Event Marketing

Swag

Competitive Advantage: Using Content To Create

Differentiation

@thepublicitygal

get socialShare your favorite knowledge

nuggets with #WednesdayWebinar &

@thepublicitygal or @paulkiewiet

THE MORE YOU KNOW

ABOUT SOMETHING

the more you care

@thepublicitygal

let’s play a game

@thepublicitygal

PEOPLE ARE LOOKING FOR CONNECTIONS

give them a reason to connect with your brand

@thepublicitygal

WHAT DO YOUR CUSTOMERS KNOW ABOUT YOU?

is it the story you really want to tell?

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IT’S ALL ABOUT THE AUDIENCE

put your fans first

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THE SCIENCE BEHIND GREAT STORYTELLING

tap into emotions to build connections

@thepublicitygal

what content can do...when you have the right emotional connection

❖ tell your story❖ educate audience

❖ attract buyers❖ overcome objections

❖ build buzz❖ create trust

❖ increase loyalty❖ convert sales

@thepublicitygal

WHERE TO FIND CONTENT

it’s actually easier than you think

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content ideas are everywhere

❖ case histories❖ faqs

❖ do promo better❖ product info

❖ behind the scenes❖ current events

❖ research❖ publications

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GET SOME ATTENTION

write the most eye-catching headlines

@thepublicitygal

On average, five times as many people read the headline as read the

body copy. When you have written your headline, you have spent eighty

cents of your dollar.~ David Ogilvy

@thepublicitygal

❖ how-to❖ numbers❖ ways to do more❖ ways to do better❖ common mistakes❖ must haves❖ signs & symptoms

techniques to write effective headlines

❖ lists❖ lessons learned from❖ favorite tools / tech❖ checklists❖ beginners guide to❖ secret behind❖ curiosity

@thepublicitygal

CONTENT PLANNING

How how to build your editorial calendar.

@thepublicitygal

editorial calendar must haves

❖ dates & author❖ working title

❖ summary❖ sources

❖ categories & tags❖ URL

❖ social posts

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CASE STUDY: PONOKO

The 12 Immutable Laws Of Event Marketing Swag

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BE DIFFERENT

in a world of sameness, you must stand out to be competitive

@thepublicitygal

I am rare, and there is value in all rarity; therefore, I am

valuable.~ Og Mandino

@thepublicitygal

ANY QUESTIONS?

You can find me at:

@thepublicitygal

linkedin.com/in/lisakhorn

Download slides at:

slideshare.net/lisakhorn

credits

Special thanks to all the people who made and released these awesome resources for free:

● Presentation template by SlidesCarnival● Photographs by Pexels, Unsplash, Morguefile

@thepublicitygal