Secret of Social Media

Post on 20-Mar-2017

14 views 0 download

Transcript of Secret of Social Media

Secret of Social MediaPeter Watson, Chatty Imp

Key Facts

Paid Advertising

Male + female26 - 50 years old

Has at least one Credit Card

“Considered replacing leased car in the next 12 months”

Car Leasing Company

Not everyone is the same!

Male + female16 years old

Birthday in next 2 weeks

Driving School

Female36-55 years old

Parents of childrenaged 13-18

Video withSubtitles

Remarketing

Sequencing via

Remarketing

Visitors to website

PPC

Email marketing Events

Organic searchOffline marketing

Leads lost to explore competitors

How do we get these people back?!

Visitors to website

Video showing benefits over competitors: team,

experience etc.

Providing valueProperty law tip 1 (Video)

Providing valueGeneral law tip 2 (Video)

Call to ActionJoin us for a meeting

Property law eBook/freebie download

Visitors to website

Video showing benefits over competitors: team,

experience etc.

Providing valueProperty law tip 1 (Video)

Providing valueGeneral law tip 2 (Video)

Call to ActionJoin us for a meeting

Property law eBook/freebie download

Visitors to website

C L I C K

Advert 1Visitors to website

Video showing benefits over competitors: team,

experience etc.

Providing valueProperty law tip 1 (Video)

Providing valueGeneral law tip 2 (Video)

Call to ActionJoin us for a meeting

Property law eBook/freebie download

Advert 2Visitors to website

Video showing benefits over competitors: team,

experience etc.

Providing valueProperty law tip 1 (Video)

Providing valueGeneral law tip 2 (Video)

Call to ActionJoin us for a meeting

Property law eBook/freebie download

Advert 3Visitors to website

Video showing benefits over competitors: team,

experience etc.

Providing valueProperty law tip 1 (Video)

Providing valueGeneral law tip 2 (Video)

Call to ActionJoin us for a meeting

Property law eBook/freebie download

Advert 4Visitors to website

Video showing benefits over competitors: team,

experience etc.

Providing valueProperty law tip 1 (Video)

Providing valueGeneral law tip 2 (Video)

Call to ActionJoin us for a meeting

Property law eBook/freebie download

Advert 5Visitors to website

Video showing benefits over competitors: team,

experience etc.

Providing valueProperty law tip 1 (Video)

Providing valueGeneral law tip 2 (Video)

Call to ActionJoin us for a meeting

Property law eBook/freebie download

ProductFor

Prospect

£5.28 per download in the areas ofNottingham & Leeds

chattyimp.com/propertypeter@chattyimp.com

01522 71 61 71