Connecting brands and their customers via mobile

Second ScreenIncreasing Ratings via Engaging Fans and Friends

69% of multi-screen

consumers feel that accessing similar content across different screens

make content more useful, relevant and

informativeMicrosoft

& Wunderman

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80%of people are both simultaneously

online and watching television.

The idea of Second Screen is to create an app that captures, or redirect the audience focus back to the program they are watching, rather than an unrelated distraction like Facebook.

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Problems

People are watching TV with their phones and

being distracted

DistractedUnable to follow the story

and less emotionally engaged with show

Less LoyalSocial media is starting to be incorporated into

TV Ratings

Social Media

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Driving tune-in4

3

2

1

Increase show loyalty

Building relationship and engaging with fans

Increase new viewers

Increase Ratings

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Our Case Studies

It’s a Wonderful Life

Additional Content available to viewers

‣Additional Program content

consisting of Synopsis, cast

photos and videos

‣Synopsis was the most popular

feature to the viewers

Show Companion

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The Joytruck

“Engage viewers to do theirpart for charity”

‣ Accumulated high scores across the

whole of Singapore are converted

into cash to beneficiaries

‣ During telecast, the game scales

handle thousand of players per

minute

‣ Up to one million score submissions

reaching high viewer participation!Encourage Audience Participation

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First XI

‣ Touch based Soccer game to win

show collaterals

‣Players are very engaged to win the

weekly prizes

‣ Thousand of plays per episode

‣ In game Sponsors

“Engage Viewers to play games”

Audience Retention

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Stir It Up

‣Real Time Quiz Game

‣ Thousand of plays per episodes

“Engage Viewers to play along”

Audience Retention

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Stir It Up

‣Real Time Quiz Game

‣ Thousand of plays per episodes

“Engage Viewers to play along”

Audience Retention

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TV 50

Live Audience App

Connect live audience and at home audience

Prizes Restrict Creativity4

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2

1

Target Audience of show

Reason to Play

Monetisation or Sponsorships

Learnings

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Social Hooks

Simple, Accessible

On Screen Promotion

Earlier talks with Producers

Driving tune-in4

3

2

1

Increase show loyalty

Building relationship and engaging with fans

Increase new viewers

Increase Ratings

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Edward 35 yrs

Amazing Race Asia Fan, constantly active on Social Media

Will tune into AXN Channel to watch Amazing Race every week

Enjoy supporting teams and hate some teams

How does it work?

Bella 25 yrs

A Zombie Geek Fan of Walking Dead, constantly sharing her opinion towards the show through social media using Twitter or Facebook. Occasionally

channel surfing not knowing what to watch.

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Social influencing TV Habits

Edward is watching Amazing Race

Asia

Bella is bored so she is browsing Facebook

Plays Prediction game

from the app

He earns a badge

He shares on Facebook

She sees Edward’s Post Bella downloads the App and finds a

show that interest her

Bella favorites the show to receive push notification

Bella becomes a regular for the show

And repeats the cycle like Edward

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Our Solutions

Automated Push Notifications Allow the Viewers to like their favorite

show and receive a Push Notification on their mobile phone.

Get Program Information Viewer can check out interesting programs

and see if it interest them.

Game / Quiz / Poll / Prediction Engaging the Viewers by allowing them to participate with the show. Such as, a real

time quiz game and earning badges.

Include Social Media Platform User can read and share their feedback by

using twitter hashtag or post their game score on to Facebook.

Encourage viewer to watch TV on a Regular basis

Benefits

Basic second screen app which fulfills a viewer’s need for information

Provides a stimulating meet-and-greet environment wherein TV fans can share

common interests

Allows the viewers to interact with the TV Content to stimulates an urge to watch

the show

Features

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The Future of Second Screen

Sell Advertising / Sponsorship using interactive function of the app

Interactive Advertisement

Track Rating of the Shows

Increase in Monetisation Options

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