Post on 30-Nov-2014
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Second Life: A Communications Tool?IABC – British Columbia, April 16th 2008
Joanna RobinsonResearch Associate & Instructor
Centre for Digital MediaGreat Northern Way Campus
http://mdm.gnwc.ca
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Outline• What is Second Life?• What do business communicators need to know about Second
Life? • Intro to the MDM Program @ the Centre for Digital Media, GNWC• Our uses of Second Life: Events, Recruitment, and classes - a
virtual campus and more• What we learned - Some challenges and some strategies for
effective Second Life businesses• What's next?
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Two locations, one vision
Centre for Digital Media
Great Northern Way Campus, Vancouver, Canada
Wired, powered, modifiable spaces
Renovated tractor factory
Large 'hangar' space for student projects, green screen
Virtual Centre for Digital Media
'University Project' Region, Second Life
Fully modifiable, reconfigureable spaces
Virtual model of future first life building
Student sandboxes, green screen room
Grounds & skybox space for projects
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Centre for Digital MediaCentre for Digital Media (Latitude: 49:16:0.383N, Longitude: (Latitude: 49:16:0.383N, Longitude:
123:5:26.329W)123:5:26.329W)
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Virtual Centre for Digital Media
University Project (150, 84, 23)
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Thank You!Thank You!
QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Thank You!Thank You!
QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Thank You!Thank You!
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Events @ the Virtual Centre for Digital Media:
• Mixed reality Open House• Vancouver Police Department• William Gibson book launch• CITASA Conference 3.0 2007• Program launch with Premier Campbell• MDM Student Showcase – Mixed reality with
live DJ• Contemporary Art Gallery's 'RSVP' Picnic
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Classes & other activities @ the Virtual Centre for Digital Media:
– ‘The Visual Story’– ‘Building Virtual Worlds’– 'Interdisciplinary Improvisation'– Student organized sandbox experimentation and
socializing
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Building Virtual Worlds: Remote Class
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What we learned was important• Customize your avatar• Research what others in your field are doing in SL• Join SL groups & start YouTubing SL Machinima• Remember when planning activities & spaces – 'reality'
need not apply• Plan creative, interactive spaces and if possible, SL
products or services• Consider events• Often the reaction to a SL event is more powerful and
reaches more people than the event itself
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QuickTime™ and aTIFF (Uncompressed) decompressor
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What's next?
• For virtual worlds?• The 3D web?• For the Centre for Digital Media & virtual
worlds – use in Building Virtual Worlds & other classes through machinima, virtual environment design, improv activities
• Remote Masters of Digital Media program in development for 2009
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JoannaTrail Blazer
joanna@gnwc.cahttp://mdm.gnwc.ca/