Transcript of SECOL LXXIX Conference 2012 Jeanne J. Holmes, PhD, Douglas Mahony, PhD, & Sasha Johnson-Coleman,...
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- SECOL LXXIX Conference 2012 Jeanne J. Holmes, PhD, Douglas
Mahony, PhD, & Sasha Johnson-Coleman, PhD
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- Background Leadership Prototype Accent/Dialect & Stereotype
Activation Methodology Results Findings & Implications
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- Human Resource Professional The Influence of Recruiter Accent
on Potential Applicants Perceptions of the Organization Covering
Study - Covering: Social out-group members attempts to lessen the
behaviors or triggers for out- group-based stereotypes when in the
presence of social in-group members - Multiple out-groups (race,
gender, sexuality, disability) - Multiple varieties (including
linguistic)
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- Caucasian males regardless of industry or demographics of
employees (Rosette et al., 2008) Asian Americans are expected to
excel in math, science and engineering roles (Sy et al., 2010)
Caucasian males have no occupational stereotypes outside of
leadership
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- Language can serve as the marker and medium for various social
identities (Lippi-Green, 1997) the listeners can gather social
information regarding class, ethnicity, age, gender and a range of
local groups and types (Eckert &McConnell-Ginet, 2003, 269).
Discrimination based on linguistics is publicly acceptable (Wolfram
& Schilling-Estes, 1998)
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- H 1 : Applicants with Appalachian English (AppE) will have
significantly lower evaluations than applicants with SAE when
applying for positions in stereotypic organizations. H 2 :
Applicants with Appalachian English (AppE) will have significantly
lower evaluations than applicants with SAE when applying for
positions in counter-stereotypic organizations. H 3 : Applicants
with Appalachian English (AppE) will have significantly higher
evaluations when applying for positions in stereotypic organization
than counter-stereotypic organization.
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- - Online survey about use of audio interviews on job boards
Online survey - 95 participants (residents of GA, KY, NC, SC, VA) -
Applicant for a Management Trainee - John Deere (stereotypic)/
Nordstrom (counter-stereotypic) - Resume & answers to
pre-screening interview questions (audio)Resume - 2 x 2
between-subjects design - Appalachian English (AppE)/Standard
American English (SAE) - Stereotypic organization/ Non-stereotypic
organization
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- - Dependent Variable - Evaluation (3 items: Professionalism,
Match, Potential) - Independent Variables - Organization (John
Deere, Nordstrom) - Accent (Appalachian English, Standard American
English)Appalachian EnglishStandard American English - Manipulation
check (2 questions about fit) - Pearsons correlation ( =.825,
p