SEO Search Engine Optimization

Introduction

Definition of SEO:

“The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is

undertaken”

Introduction

Definition of SEO:

“A form of online marketing, search engine optimization is the process of making a site

and its content highly relevant for both search engines and searchers. Successful

search marketing helps a site gain top positioning for relevant words and phrases. ”

Google

Google Triangle

Eye Tracking (Google)

Organic Ranking PPC Search

Visibility Search 1. 100% 1. 50%2. 100% 2. 40%3. 100% 3. 30%4. 85% 4. 20%5. 60% 5. 10%6. 50% 6. 10%7. 50%8. 30%9. 30%10. 20%

SEO vs PPC

Which Search Engine?

Search Engine Market Share October 2007

Identify SEO Opportunities

Identify SEO Opportunities

• Site Review

• Pay Per Click Ads

• Offline Marketing– Yellow Pages– Newspapers

• Anyone that has a website…anyone that’s in business today!!!

SEO SITE REVIEW

Content

• Content is King• Gathering content is the hardest part of your job• Always write with the human in mind• Focus on one keyword phrase per page*• Spread your ideas out over a number of pages• Mild re-write for the search engines (last step)

Keyword Placement

Where to place your keywords

Title Tag

Description Tag

Keyword Tag

Body Text

Headers <H> Tags

First Paragraph

• Domain• Sub Domains• Sub Folders/Pages• Internal Link text• Incoming Link text• Keyword Emphasis

Google Webmaster Tools

• Why is this suggested?• FREE• Telling Google can only help!• Statistics• Other cool stuff